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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sisällön tarjoaa THE VANGUARD. THE VANGUARD tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
a podcast dedicated to exploring education, entrepreneurship & policy. In thoughtfully deconstructing these issues we map out results driven action plans. we plan to expand this podcast into a docuseries & community building event series -- you can contribute to this through our ko-fi crowdfund campaign or on this podcast channel! ko-fi.com/thevanguard email us for questions, comments & topics! for all other inquiries & to view our individual works visit: odemipessu.com invent.vision Support this podcast: https://podcasters.spotify.com/pod/show/thevanguard/support
Sisällön tarjoaa THE VANGUARD. THE VANGUARD tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
a podcast dedicated to exploring education, entrepreneurship & policy. In thoughtfully deconstructing these issues we map out results driven action plans. we plan to expand this podcast into a docuseries & community building event series -- you can contribute to this through our ko-fi crowdfund campaign or on this podcast channel! ko-fi.com/thevanguard email us for questions, comments & topics! for all other inquiries & to view our individual works visit: odemipessu.com invent.vision Support this podcast: https://podcasters.spotify.com/pod/show/thevanguard/support
In our fifth episode we tackle the infamous transition into the “real world.” We share our experiences jumpstarting our careers, as well as some of the lessons we’ve learned along the way. submit topic suggestions, questions, comments, inquiries at thevanguardvoices@gmail.com Books mentioned: Fist Stick Knife Gun by Geoffrey Canada Dreams from My Father by Barack Obama music credit: Lionbabe cover photography: Odemi Pessu Thank you for listening! --- Support this podcast: https://podcasters.spotify.com/pod/show/thevanguard/support…
In our fourth episode we discuss the ramifications of cancel culture. We encourage listeners to engage in healthy dialogue with people in their communities. submit topic suggestions, questions, comments, inquiries at thevanguardvoices@gmail.com music credit: Common cover photography: Odemi Pessu Thank you for listening! --- Support this podcast: https://podcasters.spotify.com/pod/show/thevanguard/support…
In our third episode we explore the power of saying “no” in life as well as how sharing information with others can empower your community. Check out the interview we referenced here: https://bit.ly/2w1y87T submit topic suggestions, questions, comments, inquiries at thevanguardvoices@gmail.com Organizations mentioned: Ron Brown Scholar Program https://www.ronbrown.org/ music credit: Thundercat cover photography: Odemi Pessu Thank you for listening! --- Support this podcast: https://podcasters.spotify.com/pod/show/thevanguard/support…
Welcome to The Vanguard. For our first episode, we detail what inspired us to create this space and what you can anticipate to come. We hope you enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/thevanguard/support
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