035: The Pathway To Website Success

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website but also streamline your business processes for greater efficiency and profitability.

Key Takeaways:

• Laying the Groundwork: Discover the critical pre-work stages, including having a proven offer, understanding your customers, and setting up a simple but functional website.
• Phase 1 - Loved, Not Leveraged Website: Learn how to optimise your website for quick wins, from SEO fundamentals to setting up Google Business Profiles.
• Phase 2 - Website Wake-up: Implement actions that drive both traffic and conversions while enhancing your customer experience.
• Phase 3 - Traffic & Sales Growth: Explore advanced SEO strategies and conversion rate optimisation techniques to fuel continued growth.
• Phase 4 - Sustainable Success: Achieve long-term growth with regular tweaks and updates to keep your website performing optimally.

If you’re ready to get unstuck and want your website to become a powerful tool in your business, this episode will guide you through the essential steps.

Resources mentioned in this episode:

• Episode 10: Making Informed Decisions Around Migrating Platforms
• Episode 29: Business Problems Your Website Can Solve
• FEA Create - All-in-One Website and CRM Platform
• Book a Free 20-Minute Website Success Discovery Call

For more insights and to book a discovery call, visit the website.

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1. Witnessing the Northern Lights (00:00:00)

2. Introduction to Website Success (00:02:01)

3. Understanding the Bigger Picture (00:02:59)

4. The Pathway to Website Success (00:11:02)

5. Phase One: Laying the Foundations (00:17:37)

6. Phase Two: The Website Wake Up (00:24:45)

7. Phase Three: Traffic and Sales Growth (00:26:45)

8. Phase Three: Traffic (00:26:45)

9. Phase Four: Sustainable Success (00:28:51)

10. Conclusion and Next Steps (00:31:50)