039: Website SEO Mistakes & How to Avoid Them

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them.

Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear website structure, mobile-friendliness, fast loading times, and a strong call to action.

Key Takeaways:

• The Problem with Subdomains: Learn why subdomains can dilute your SEO efforts and confuse visitors.
• Website Structure: Discover how a well-organised website can improve both user experience and search engine rankings.
• Mobile Optimisation: Understand why a mobile-friendly website is crucial in today's digital landscape.
• Page Speed: Learn how to optimise your website's loading times to enhance user experience and SEO.
• Call to Action: Discover how to create a clear and compelling call to action that encourages visitors to take the next step.

Resources mentioned in this episode:

• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Book a 20-minute Website Success Discovery Call: Let’s chat about how to get your website working better for your business.

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1. Introduction and Common Website Mistakes (00:00:00)

2. Avoiding Information Overload (00:00:00)

3. The Dilemma Around Subdomains (00:01:53)

4. SEO Impact of Subdomains (00:02:53)

5. Navigating Subdomains and User Experience (00:04:40)

6. Subdirectories vs. Subdomains (00:05:48)

7. Poor Navigation Structure (00:06:40)

8. Mobile Friendliness (00:09:32)

9. Slow Page Load Times (00:11:56)

10. Importance of Clear Call to Actions (00:15:18)

11. Avoiding Information Overload (00:17:58)

12. SEO Basics You Can't Ignore (00:20:10)

13. Fixing Broken Links and Outdated Content (00:21:44)

14. Leveraging Free Google Tools (00:23:18)

15. The Power of a Strong About Page (00:24:23)

16. Final Tips for Website Success (00:27:43)