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Messaging Matters
Manage episode 427026014 series 3555628
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In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.
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Links:
Mr. Wind by Epuron
https://www.youtube.com/watch?v=Bl7xl3IiAqE
Creative Briefs:
The Last Barf Bag: A Tribute to a Cultural Icon
https://www.youtube.com/watch?v=DsRS6vK10YE
Dramamine - The Last Barf Bag (case study)
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