Episode 59: How to Provide Value to Shippers, Even When Not Handling Freight with Ben Bar-Lev

ThinkFreight

In this episode of the ThinkFreight Podcast, I sit down with Ben Bar-Lev, National Sales at Echo Global Logistics, to discuss his extensive experience in the logistics industry and the strategies he uses to drive success. Ben has been with Echo for over 11 years, and during that time, he has cultivated a deep understanding of the industry, building strong relationships with shippers and mastering the art of persistence in sales.

We kick things off by exploring Ben’s background and how he initially got started in logistics with Echo. Ben shares the story of his journey within the company, discussing what has kept him engaged and motivated in the fast-paced logistics space for over a decade.

One of the highlights of our conversation is Ben's approach to prospecting, where he shares a story about staying in contact with a prospect for 500 days before closing the deal. We dive into how he maintains that level of persistence while continuously adding value to potential clients, emphasizing the importance of being intentional and following up consistently.

Ben also shares his insights on leveraging existing shipper relationships to secure referrals, a powerful tool for growing a client base. He offers advice on how to approach clients for referrals and make the most of your network to drive business growth.
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