How to Build an Inclusive and Sustainable Slow Fashion Label with Ngoni Chikwenengere

Third Culture Africans

In this episode of Third Culture Africans, Zeze interviews Ngoni Chikwenengere, the ingenious force behind We Are Kin, a women's wear size-inclusive slow fashion brand rooted in sustainability. Ngoni's journey unfolds from transitioning to London at 10, overcoming challenges tied to her African heritage, to founding a blog at 16 that evolved into discussing fashion trends and forging connections with like-minded enthusiasts worldwide. The episode delves into Ngoni's leap into fashion entrepreneurship, establishing "We Are Kin" shortly after graduating from university. The brand's commitment to sustainability through end-of-line fabrics, eco-friendly materials, and a close manufacturing partnership sets it apart. Notably, the brand offers a size range from 6 to 26, showcasing Ngoni's dedication to inclusivity, along with her innovative use of 3D renders that adds a unique dimension to her fashion line. Beyond fashion, Ngoni's lifestyle blogging authenticity fosters trust, while her pragmatic social media strategy involves frequent posting and prioritizing sales. The episode resonates with Ngoni's entrepreneurial drive within the African diaspora, embodying a narrative of visionary sustainability.

🌍 Available now at https://thirdcultureafricans.com/

📲 Get in touch with Zeze: 💬 - https://www.zezeonline.com/

🙏 Thank you Malée Natural Science for the support: 🌿 - https://maleeonline.com/