How Athletic Brewing Company's Bill Shufelt transformed the way Americans see beer

This Is Working with Daniel Roth

There's a solid chance that if you were running a 5k or a half-marathon in Athletic Brewing Company's early days, Bill Shufelt handed you a non-alcoholic beer. He's been on a mission to transform how Americans think about drinking and social events, and has been a major force in the sober-curious movement. In this episode, Bill joins LinkedIn Editor-in-Chief Dan Roth to talk about Athletic Brewing's journey from an idea to the number one non-alcoholic beer in America. They talk about what it's like to trade in stability to chase a powerful dream, and why some non-scalable ideas can still have enormous impact on your bottom line.

Watch the video of Dan's conversation with Bill Shufelt on the LinkedIn News Page.

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