#2: Ex-Twitter Recruiters share how to get 60% more applicants - with Jon Gulick & Lauren Zabel

Throw Out The Playbook: Modern Digital Recruiting

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.

In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own podcast

Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside

📬 Newsletter: https://link.rhonapierce.com/YZEviw

TIMESTAMPS:

00:00 Introduction

(00:01:36) - John and Lauren's Journeys to TA

(00:03:18) - The Origins of #BuildingCharacters

(00:06:28) - Getting Buy-In and Support from Leadership

(00:08:45) - Setting Goals and Measuring Success

(00:11:03) - Planning Seasons and Episodes

(00:13:22) - Promotion and Audience Engagement

(00:18:06) - Surprising Benefits and Challenges

(00:24:55) - Advice for TA Teams Considering Podcasts

(00:27:15) - Would They Do It Again?

****
🌟 CONNECT WITH JON & LAUREN
💼 Jon’s LinkedIn: https://www.linkedin.com/in/jongulick/
💼 Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-zabel-62399210/
🎙️ #BuildingCharacters Podcast: https://open.spotify.com/show/0I8CB2o58M8IY1RTR40lRX
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr