Ep 86: How to Get Noticed on LinkedIn Workshop

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Do you want the LinkedIn Playbook? Get it here.
Are you optimizing your LinkedIn profile to its full potential? Uncover the secrets to transforming your LinkedIn presence with insights from Sarah Noelle Block's LinkedIn Profile Optimization Workshop. From crafting an attention-grabbing strapline in your cover photo to creating a headline brimming with keywords, Sarah shares her expert strategies to help you stand out. Learn the art of storytelling in your about section, and discover how to showcase your lead magnets and core content effectively in your featured section.
Ready to elevate your LinkedIn content strategy? Sarah reveals a powerful pillar messaging approach focused on three key topics that spotlight your unique value proposition. Gain practical tips for constructing engaging posts with hooks, compelling stories, and strong resolutions or questions. Consistency is crucial, so you'll also hear advice on scheduling posts during creative bursts and leveraging habit stacking. Find out which types of content perform best with LinkedIn's algorithm, from text and personal photos to carousels and captioned videos, ensuring your posts make a significant impact.
Engagement is just as important as content creation. Sarah explains how engaging with others' posts can boost your impressions and profile views, offering tips on earning LinkedIn’s coveted top voice badge. She provides actionable advice on optimizing your profile with effective straplines and visibility tools. Plus, get access to additional resources like the Tiny Marketing Pod and LinkedIn profile makeover services. Don't forget to grab the LinkedIn playbook from the show notes for even more detailed guidance. By the end of this episode, you'll be armed with the tools and techniques to attract attention and generate leads through LinkedIn.

This membership is for B2B service founders struggling to market their businesses sustainably. We will help you build and maintain a lean marketing engine that helps you build authority and visibility with your dream clients, making it easy to increase your pipeline without burning out. Build your lean marketing engine and the systems to make it so damn easy for you to keep it up without a team or big budget. Apply for the Club.

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1. Ep 86: How to Get Noticed on LinkedIn Workshop (00:00:00)

2. LinkedIn Profile Optimization Workshop (00:00:01)

3. LinkedIn Content Strategy (00:10:56)

4. LinkedIn Profile Optimization Tips (00:18:25)

5. LinkedIn Recap and Workshop Announcement (00:36:49)