Angry Birds Begins

Today In History with The Retrospectors

Mobile game Angry Birds debuted on the App Store on 11th December, 2009. The quirky and fun cartoonish characters and addictive gameplay found fans - but it took Apple featuring the app as their ‘Game of the Week’ in early 2010 for the Finnish creation to become a cultural juggernaut, catapulting mobile gaming into the mainstream.

Angry Birds wasn’t just a game; it was a masterclass in universal appeal. Rovio cracked the code of "four-quadrant gaming," targeting men, women, kids, and adults alike. Its intuitive drag-and-release mechanics suited the touchscreen revolution, making it accessible to non-gamers, and, by 2011, Angry Birds had evolved into a full-blown multimedia empire, spawning toys, cartoons, and a movie. Though sceptics doubted its longevity, the 2016 "Angry Birds" movie grossed $352 million, proving the franchise's unexpected staying power.

In this episode, Arion, Rebecca and Olly explain what a roast turkey had to do with the Angry Birds phenomenon; consider how the game ushered in a rush for downloadable updates and an ever-closer developer-player relationship; and come to blows as to whether future generations of kids will recognise the characters as they do Mickey Mouse now…

Further Reading:

• ‘Ten Years at the Top - An in-depth chronicle of Angry Birds' history’ (Pocket Gamer, 2019): https://www.pocketgamer.com/angry-birds/ten-years-at-the-top-an-in-depth-chronicle-of-angr/

• ‘In depth: How Rovio made Angry Birds a winner (and what's next)’ (Wired, 2011): https://www.wired.com/story/how-rovio-made-angry-birds-a-winner/

• ‘Angry Birds In-game Trailer’ (Rovio, 2009):

https://www.youtube.com/watch?v=bNNzRyd1xz0

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