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The Business Behind The Grammys
Manage episode 397732283 series 2837543
This episode is about music's biggest night. But we’re not interested in who should win. This is about the business behind the show and everything surrounding it.
We break down how the show makes money for CBS and the Recording Academy despite the viewership decline, the massive For Your Consideration business, the campaigning required to win an award, and major controversies over the years.
I'm joined by Zack O'Malley Greenburg, friend of the pod, who covered The Grammys several times while at Forbes.
This episode is brought to you by DICE. Want to learn more about how you and your artists can reach a packed room of your superfans? Learn more at dice.fm/partners
Make sure you listen in for our new Chartmetric stat of the week!
00:31 Why The Grammys were started
08:04 The Grammys cultural impact over time.
16:50 How The Grammy elevated the perception of musicians
32:03 How The Recording Academy Works
52:15 Changes we would make to The Grammys
Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital
Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.
236 jaksoa
Manage episode 397732283 series 2837543
This episode is about music's biggest night. But we’re not interested in who should win. This is about the business behind the show and everything surrounding it.
We break down how the show makes money for CBS and the Recording Academy despite the viewership decline, the massive For Your Consideration business, the campaigning required to win an award, and major controversies over the years.
I'm joined by Zack O'Malley Greenburg, friend of the pod, who covered The Grammys several times while at Forbes.
This episode is brought to you by DICE. Want to learn more about how you and your artists can reach a packed room of your superfans? Learn more at dice.fm/partners
Make sure you listen in for our new Chartmetric stat of the week!
00:31 Why The Grammys were started
08:04 The Grammys cultural impact over time.
16:50 How The Grammy elevated the perception of musicians
32:03 How The Recording Academy Works
52:15 Changes we would make to The Grammys
Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital
Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.
236 jaksoa
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