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RoofCrafters' Blueprint: Dave Owens on Creating a Trusted Brand
Manage episode 407716647 series 3554679
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In today's episode of TrustBuilders, we have got a special guest who's no stranger to weathering storms. Dave Owens, a RoofCrafters, brings his 30 years of industry experience marketing and selling roofs. Dave shares his journey from putting ads in the phone books to embracing the proven business philosophy They Ask You Answer all the way to creating a visionary digital presence that sets a new standard for innovation.
As we dive in, Dave will share his journey from frustrations with generic marketing agencies to in-house marketing mastery. He's gone against the grain to differentiate RoofCrafters, emphasizing authenticity over commoditization and value over price.
And you won't want to miss the goldmine of insights Dave brings on fostering a video culture that's reshaped not just RoofCrafters but how the entire roofing industry builds trust with clients. From localized service area pages to leadership-driven cultural shifts, Dave's compelling narrative on the power of personal growth, targeted content, and SEO for profit will undoubtedly be an episode full of actionable wisdom.
So, if you're ready to learn how trust can be the cornerstone in not just building roofs, but also robust businesses, stay tuned.
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