Ep 7: The One Where We Talk About What Marketing Will Work In 2024

Unbranded

Episode Overview:
Join us in this insightful episode of "Unbranded" where our hosts - Jay, Judie, Sian, and Jen - dive deep into the evolving landscape of content marketing. The episode is packed with lively discussions, personal insights, and expert tips, making it a must-listen for marketing professionals and enthusiasts alike.
Episode Insights:
This episode offers a rare glimpse into the minds of marketing experts as they navigate the balance between engaging, concise content and in-depth, meaningful storytelling. The discussions reveal a consensus on the need for authenticity and strategic planning in content creation, regardless of format. The episode is an invaluable resource for those looking to stay ahead in the ever-changing world of digital marketing.

Timestamps & Key Topics:

• 00:00:00 - 00:02:26: The episode kicks off with a warm welcome and introductions from the hosts.
• 00:02:26 - 00:18:49 (Segment 1): The panel discusses current trends in marketing, debating the merits of short-form versus long-form content. They explore if the industry is heading back towards more in-depth content after a saturation of short-form media.
• 00:18:49 - 00:32:27 (Segment 2): The conversation shifts to notable marketing strategies that caught their attention, including innovative uses of short-form content, new hashtagging rules, and effective video marketing.
• 00:32:27 - 00:43:11 (Segment 3): Jen presents her "Instant Honest Review," offering candid feedback on various marketing strategies, including the effectiveness of bullet-point videos and the importance of a strong opening hook.
• 00:33:21 - 00:33:53: A brief interlude features an advert from Azure Communications.
• 00:43:11 - 00:45:46 (Segment 4): The hosts share valuable tips for marketers, emphasizing the importance of planning, goal setting, and staying authentic in their content creation.
• 00:45:46 - 00:45:57: The episode wraps up with a concise and engaging outro.

Featured Links and Mentions:

• Editor Aoife (https://www.instagram.com/amagine_media/)
• 3B1 (https://3b1.ie/)
• Charlies Bar (https://www.youtube.com/watch?v=OdmtQpxAnjM)
• Style Solutions (https://www.instagram.com/stylesolutions.ie/)
• Vicky Shilling (https://www.instagram.com/vicky.shilling/)
• Azure Communications (https://azurecomm.ie/)
• Jay’s Instagram (https://www.instagram.com/iamjaywoodard/)
• Aleksandra Schmidt (https://www.instagram.com/aleksandraschmidt/)