Decoding the Three Variables Influencing Buyer Decisions

Uncle Ron's Porch

In this session, Uncle Ron delves into the bedrock of effective sales strategies—selling on value rather than price. Despite common claims, many salespeople struggle to truly center their pitches around value. Join Uncle Ron as he unpacks the three essential variables that influence every purchase decision: cost, value, and time. Learn why it's crucial to clearly highlight your unique value propositions and streamline your sales process to stand out in a crowded marketplace. Don’t just sell; sell smarter. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **Three Key Purchase Variables** Uncle Ron discusses how buyers make purchasing decisions based on three primary variables: cost, value, and time/speed. These factors can act independently or in combination to influence buying behavior. **Sell on Specific Value** Uncle Ron emphasizes the importance of selling on value rather than price. He stresses that businesses must differentiate their value propositions specifically, not generically, to stand out in the market. **Practical Sales Advice** He provides actionable advice on how to enhance and communicate the unique aspects of a business's customer service and overall offerings. This includes ensuring clarity, ease, and efficiency in the sales process to avoid making price the central focus.