Eri Koyano | menux: What the Tokyo Olympics taught me about fan engagement

Unsensible - The Asian Startup Podcast

Eri Koyano's journey is nothing short of inspiring, as she unravels her path from a multicultural upbringing to founding menux, a platform set to revolutionise fan engagement at sports events. Growing up across the globe—from the US to Hong Kong, and now Japan—Eri's adaptability is her superpower. Transitioning from sports marketing at the Tokyo Olympics to discovering her passion for tech during a pandemic-driven coding bootcamp, she shares how these experiences have honed her unique perspective on the contrasting startup cultures across the East and West. Her tale is one of innovation, courage, and the relentless pursuit of bridging business with technology.

Eri candidly shares her insights into the resistance she encountered and the surprising gaps in technological integration within certain sectors in Japan. As Eri sets her sights on partnering with the LA Olympics in 2028, her story is a testament to the power of perseverance and vision. Tune in for a compelling conversation that offers a beacon of motivation for entrepreneurs aiming to make an impactful change in their industries.

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• (00:00) - Global Perspectives and Startup Pivots
• (09:57) - Evolution of menux
• (24:59) - Future of fan engagement

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1. Global Perspectives and Startup Pivots (00:00:00)

2. Evolution of menux (00:09:57)

3. Future of fan engagement (00:24:59)