AI is changing the game in social media marketing, but are you using it effectively? In this episode of Untamed Social , Laney Goff and Tiecen Payne dive into the power of AI-driven content creation and how marketers, social media managers, and digital strategists can leverage tools like ChatGPT to make their content stand out. In this episode, we discuss: ✔️ How to train AI to match your brand’s voice ✔️ Why basic prompts won’t cut it – crafting high-quality AI input ✔️ Using AI without losing authenticity in content ✔️ The ongoing debate: Can AI replace human creativity? ✔️ AI-powered content strategies for teams to boost efficiency Key Takeaways: AI isn’t replacing marketers – but those who master it will thrive. The best ChatGPT prompts are detailed, brand-focused, and audience-driven. AI should enhance your creativity, not replace it. Teams should collaborate with AI effectively to ensure consistency across content. Listen now and take your AI-powered content to the next level!…

In this episode of Untamed Social, Jess and Anna closely examine the latest TikTok trend for influencers to spill the tea on their deepest secrets with the looming TikTok ban. Jess and Anna recap the influencers who finally told the truth...or did they? From influencers like Lexi Hidalgo and Scar Girl to notable brands like Duolingo, we analyze the brands that did it right and those who will suffer the repercussions. Let us know your thoughts on the exposed influencer secrets and be sure to hit that like button and subscribe!…

In this episode of Untamed Social , we dive into the ultimate social media showdown: TikTok vs. Instagram. With both platforms constantly evolving and introducing new features, how do brands decide where to focus their time and energy? Joining us for her podcast debut is Tara Kay, one of our newest team members, as we debate the strengths and weaknesses of these two powerhouse platforms. From Instagram’s multifaceted features like Stories, Reels, and carousels to TikTok’s unparalleled reach and ease of going viral, we break down what makes each platform unique—and which one is best for your brand. What we cover in this episode: Tara Kay’s love for Instagram and why she believes it encourages authenticity. Laney’s preference for TikTok, from its viral potential to its usefulness as a learning tool. How generational preferences shape platform usage and why these stereotypes don’t always hold up (spoiler: even Laney’s grandmother is obsessed with TikTok!). Instagram’s latest updates, including 3-minute Reels and the new rectangle feed layout—are they game-changers or too little, too late? Why brands need to tailor their content to fit the platform and focus their energy where it matters most. Whether you’re an Instagram loyalist or a TikTok convert, this episode offers actionable insights into how to choose the right platform for your brand. We also share advice on how to test platforms, avoid burnout, and align your social strategy with your audience’s preferences. Get ready for an honest, insightful, and fun debate about the ever-changing social media landscape. Tune in and decide for yourself: TikTok or Instagram—who gets your vote?…

Welcome to Season 2 of Untamed Social! 🎉 Join Rachel Strella and new co-host Tiecen Payne as they dive deep into authenticity on social media. In this episode, we explore the power of intentional sharing, the role of vulnerability in building trust, and how generational perspectives shape our online presence. Whether you're a content creator, marketer, or simply navigating the digital world, this episode offers valuable insights and actionable tips. 🌟 ✨ Topics Covered: - The meaning of authenticity on social media - How vulnerability builds trust and engagement - Generational differences in online sharing - Practical tips to show up authentically online…

Welcome to Episode 10 of Untamed Social ! In this special season finale, we’re answering YOUR top social media questions. From finding the courage to show up on camera to dealing with internet trolls, we’re diving deep into the challenges and strategies for thriving online. 🔑 What You’ll Learn in This Episode: How to balance personal and professional use of social media Tips for overcoming camera shyness and building confidence Strategies for managing trolls without ruining your vibe Why authenticity and boldness are the keys to success in 2025 The power of video content and creative storytelling Whether you’re a business owner, content creator, or just someone navigating the digital world, this episode is packed with actionable insights and relatable stories to help you succeed online.…

In this episode of Untamed Social , Rachel (Gen X) and Jess (Gen Z) dive into generational perspectives on social media, exploring how their age shapes values, communication habits, and platform preferences. They discuss the evolution of online authenticity, the rise of curated content, and how social media affects personal vs. professional lives. Stay tuned for a fun generational slang quiz, where Rachel and Jess test their knowledge of popular terms across eras. This episode wraps up with their predictions for the future of platforms like X and long-form content trends.…

Welcome to a fresh episode of The Untamed Social Podcast ! This time, Laney and Jess are breaking down the biggest social media trends of 2024 and sharing bold predictions for 2025. From evolving platforms to shifting user preferences, we're covering everything you need to know to stay ahead in the digital world. Topics we cover in this episode: The rise of long-form content and storytelling TikTok’s shift to 10-minute videos The growing demand for authenticity in influencer marketing Brand backlash and PR strategy changes The power of building exclusive digital communities Predictions for Twitter (now X) and other major platforms Whether you’re a brand, creator, or social media enthusiast, this episode will give you fresh insights and strategies for navigating the future of social media. Get ready to explore what’s next in the digital space!…

Rachel and Ella dive into the highs and lows of remote work. They share personal experiences about meeting their remote team in person for the first time, balancing work and personal life, and setting boundaries in an 'always-on' digital environment. Key topics include: - The differences between virtual and in-person collaboration - How remote work impacts productivity and relationships - The struggle with work-life boundaries when your office is your home - Tips for staying disciplined and motivated as remote workers - The importance of setting clear boundaries with clients and coworkers Whether you’re a remote worker, team leader, or someone managing multiple time zones, this episode offers relatable insights and practical advice for thriving in a virtual work environment. Listen now and discover how Rachel and Ella navigate the challenges and rewards of remote work. 🎧 Timestamps / Chapters: 0:00 – Introduction and Episode Overview 1:10 – First Time Meeting the Remote Team In Person 3:00 – Differences Between In-Person and Virtual Connections 6:45 – Watercooler Talks vs. Focused Work 9:30 – Managing Distractions When Working from Home 12:00 – How to Set Healthy Work-Life Boundaries 15:00 – Navigating Client Expectations Across Time Zones 18:10 – The Value of Planning for Breaks and Vacations 20:45 – Tips for Staying Disciplined While Working Remotely 24:00 – Why Communication is Key in Remote Work 26:30 – How to Avoid Burnout and Always Being 'On' 30:00 – Wrapping Up: Reflections on Remote Work and Team Dynamics…

In this episode of Untamed Social , we dive deep into the concept of "brain rot" caused by social media overload. Jess and Anna share personal experiences of anxiety, panic attacks, and the mental strain from constant negativity on platforms like TikTok and Instagram. As we dissect the rapid evolution of internet slang and viral trends, we ask: are influencers and streamers driving the culture, or are brands overdoing it with their trend-based strategies? Plus, we take a fun quiz to find out just how much "brain rot" we really have! From relatable social media woes to how to avoid burnout in the digital age, this episode is packed with insights, laughter, and a lot of truth. Whether you’re a content creator, social media manager, or just a casual scroller, we guarantee you’ll resonate with this one. Make sure to hit that like button, leave us a comment on your experience with social media burnout, and subscribe for more candid takes on digital life from Untamed Social !…

Dive into the complex world of children and social media! Anna and Ella discuss the rise of family content post-pandemic, the blurred lines between sharing and exploitation, and the lack of regulation around monetizing children’s presence online. The hosts also explore media literacy, the evolution of social platforms, and how parents can navigate these challenges. Whether you’re a parent or just curious about social media’s impact on younger generations, this episode offers valuable insights.…

In this episode of Untamed Social, Rachel Strella and Laney Goff dive into the ongoing struggle for authenticity in the social media world. With the rise of vanity metrics and AI-driven content, being authentic is more challenging than ever. Rachel and Laney explore how the pressure to present a perfect life online has increased and what it means to stay authentic in both personal branding and business. They share their insights on building a social media strategy that aligns with your unique strengths, discuss leadership’s role in setting the tone for authenticity, and look at some well-known public figures like Ellen DeGeneres and the Kardashians to see if their online personas match reality. Key Points The Struggle for Authenticity in Social Media Leadership and Authenticity in Social Media Management Right People, Right Seats: Building the Right Team Finding Your Voice and Authenticity Online How to Align Authenticity with a Social Media Strategy Building a Brand on Social Media Leveraging Your Authentic Strengths Kylie Pitts: An Example of Our Need for Authenticity A 'Gummy Secret' to Showing Up Real or Not Real: Ellen DeGeneres Real or Not Real: Kardashians Real or Not Real: Huda Beauty…

Welcome back to the Untamed Social Podcast! 🎙️ In this episode, Ella and Jess dive into the wild world of unhinged social media strategies that are taking TikTok by storm. From brands like Duolingo and Chipotle to personal influencers like Alix Earle, we're exploring how companies are pushing the boundaries of traditional marketing to connect with Gen-Z in a way that’s fun, relatable, and totally unfiltered. Whether it’s outrageous comments, edgy content, or bold interactions, these brands are breaking the mold and reaping the rewards. But is this strategy worth the risk? We discuss our thoughts as social media managers, how this approach has evolved over time, and whether we would recommend it for your brand. Topics Covered: Unhinged Social Media Strategies: What Are They? Examples of Brands Using Unhinged Tactics: Duolingo, Chipotle, Ryanair The Influence of Gen-Z on Social Media Marketing The Risks and Rewards of Unhinged Strategies How TikTok Changed the Game Would We Recommend This Strategy? Don’t forget to like, comment, and subscribe for more insights and candid discussions on all things social media!…

In this episode of Untamed Social, Laney and Anna take the spotlight in a hilarious and unfiltered discussion about the often-overlooked topic of social media etiquette. From the unwritten rules of posting photos to navigating the fine line between personal and public sharing, the duo dives deep into the gray areas of online behavior. They explore how different generations approach digital norms, the pressure to maintain a curated online persona, and the consequences of breaking these unspoken rules. Whether you're curious about the "dos and don'ts" of social media, interested in influencer culture, or just here for the laughs, this episode is packed with relatable content and candid moments. Join Laney and Anna as they tackle the Wild West of social media and share their unique perspectives on what it means to be untamed online. Discussion Highlights: - Social Media Etiquette: What it is and why it matters. - Unwritten Rules: How to navigate the murky waters of online behavior. - Influencer Culture: The dos and don'ts when tagging brands and sharing content. - Personal Stories: Laney and Anna share their experiences with privacy and public sharing. - Pet Peeves: From oversharing to carousel posts, what annoys us most online. - Consequences: What happens when social media etiquette is broken.…

Today’s topic is rage bait in social media! Join hosts Rachel Strella, Laney Goff, Ella Gunnell, Jess Boozel, and Anna Dobbert for a deep dive into the fine line between controversy for engagement and the potential risks of tarnishing a brand's image. Discussion Highlights: Definition and Popularity : Explaining what rage bait is and why it's becoming more prevalent. Examples of Rage Bait : Highlighting influencers like Matt and Abby, Christi Fritz, and Jelly Bean Sweets who use controversial content to drive engagement. Successful Rage Bait : Kayla Malec's makeup saga and how it fits her chaotic brand, converting viewers into loyal followers. Business Strategy : Advice for brands on leveraging controversy without crossing into damaging territory, emphasizing authenticity and brand alignment. #RageBait #UntamedSocial #ragebait…