The Concept: Telic

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In the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that of our teams -- and they can radically change the results we see from our work.

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Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

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PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

RESEARCH LINKS:

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