DR2023 Laura Ryan & Brendan Reed - Design Research and the Evaluation Frontier

UX Australia

Let me ask you this - How certain are you that the product, service, feature that you researched, is delivering positive outcomes for people in the real world? Is it working the way you said it would work? When did you last check? Human-centred design practices enable evidence-led decision making. The assumed outcome of this practice is that we build everyday products and services that enhance people’s lives, support positive behaviours and contribute to communities in a meaningful way. But, without effective evaluation, we can’t be sure if what we designed is working the way we said it would. In this presentation, learn how to measure what matters and understand if outcomes are being achieved.