VRS556 - Voices from the Yukon: Ben Pereira’s Pioneering Approach at Neighbourly North

Vacation Rental Success

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Getting involved in advocacy means more than just making a token appearance at a council meeting when they are discussing short term rental issues. It means having a voice and getting a seat at the table. When Ben Pereira started to build his Yukon-based business, he took this seriously and realized that you have to show up to be heard. Now, as the Chair of the Housing Committee on Whitehorse City Council, he can make his stakeholders' views known and considered.

In this episode, Ben talks about the uniqueness of his business, which involves a wide range of guest personas, from sports teams and adventure seekers to families preparing for imminent childbirth.

It’s a fascinating look into a model of business that requires a good deal of flexibility, tolerance, and empathy. On top of that, there’s the ever-present threat of regulations, and we hear how Ben uses his position to share the benefits of short-term rentals in his community.

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Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS556