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In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan
Manage episode 343078830 series 2287866
In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.
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Manage episode 343078830 series 2287866
In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.
50 jaksoa
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