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Sisällön tarjoaa Emily Binder. Emily Binder tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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A Guy Named "Money"

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Manage episode 439559695 series 2534823
Sisällön tarjoaa Emily Binder. Emily Binder tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.


I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.


Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

736 jaksoa

Artwork
iconJaa
 
Manage episode 439559695 series 2534823
Sisällön tarjoaa Emily Binder. Emily Binder tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.


I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.


Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

736 jaksoa

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