S3E4 - Jonny & Hypersub - building onchain subscription service to support creators

Web3 Magic - interviews with builders of novel blockchain solutions

Summary
In this conversation, I talk with Jonny about his journey into the world of crypto, his transition from working at Google, and Coinbase, to founding his own company - called Fabric and their development of Hypersub; an onchain subscription service. You could say Hypersub is NaaS product - NFTs as a subscription (NaaS).
We touch on many things, including the concept of subscription fatigue and the unique features of Hypersub and why the future of media maybe onchain. Jonny talks about the challenges and opportunities of building a creator platform, the user experience, and the potential for growth and expansion in the future.
Takeaways

• Jonny's journey into crypto began in 2014 after hearing about Bitcoin on a podcast and later buying Ethereum during its crowd fund. Wow!
• Jonny transitioned from working at Google to freelancing at Coinbase and Polychain Labs, gaining valuable experience in the crypto industry.
• The development of HyperSub, a subscription NFT product, offers a unique approach to subscriptions, allowing for time-bound access and non-automated recurring payments.
• The conversation explores the concept of subscription fatigue and the challenges and opportunities it presents for creators and subscribers.
• The discussion highlights the importance of thoughtful and purposeful subscription models, as well as the value of time-bound access and the ability to top up subscriptions. On-chain subscriptions and NFTs provide a new way for creators to monetize their content and engage with their audience.
• The user experience and simplicity of the platform are crucial for the success of on-chain subscriptions and NFTs.
• Creators play a significant role in marketing and promoting on-chain subscriptions, leveraging their success to attract new users and creators to the platform.
• The intersection of media distribution and blockchain technology presents both challenges and opportunities for growth and expansion in the future. And it maybe the only realistic future.

Chapters
00:00 Journey into Crypto and Founding a Company
08:31 The Development of HyperSub: A Unique Subscription NFT Product
32:51 Exploring On-Chain Subscriptions and NFTs
39:00 Building a Creator Platform: Challenges and Opportunities
44:17 The User Experience of On-Chain Subscriptions and NFTs
49:23 Creators as Marketers: Leveraging Success to Attract New Users
54:20 Growth and Expansion in the Intersection of Media and Blockchain
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