031: How to Use Google Search Console to Improve SEO: A Beginner's Guide

Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console and Google Analytics, offering practical advice on how to use these tools together.

Key Takeaways:

• Understanding Google Search Console: Learn how this tool helps Google see and index your website, and why it’s an essential first step for improving your SEO.
• Google Analytics vs Google Search Console: Discover the key differences between the two and why you should start with Google Search Console if you're a beginner to SEO and understanding your website data.
• Understanding Google Search Data: Jules discusses the importance of tracking impressions, clicks, and search positions to gain insights into how your website is performing on Google.
  Identifying and Addressing Issues: Learn how Google Search Console can help you spot potential errors and indexing problems that might be affecting your site's visibility in search results.

If you're looking to improve your website's traffic and SEO, this episode is a must-listen!

Resources mentioned in this episode:

• Google Analytics & Google Search Console Course – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Power Hour – Get one-on-one help from Jules to fix your Google Search Console setup or troubleshoot errors.

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1. 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide (00:00:00)

2. Flooding in the Village (00:00:37)

3. Introduction to Google Search Console (00:01:08)

4. How Google Search Works (00:01:50)

5. Google Search Console vs Google Analytics (00:02:45)

6. Setting Up Google Search Console (00:04:12)

7. Using Google Search Console Insights (00:04:50)

8. Optimizing Your Website with Google Search Console (00:07:28)

9. Technical Aspects of Google Search Console (00:15:14)

10. Final Thoughts & Recommendations (00:20:20)