Why Stories Sell
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Manage episode 311445841 series 3123219
Sisällön tarjoaa Alen Mayer, Sales Expert, Alen Mayer, and Sales Expert. Alen Mayer, Sales Expert, Alen Mayer, and Sales Expert tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
There’s an undeniable truth about stories. Most people absolutely love them. We are brought up in our early years listening to stories at bedtime. We go through school learning to read with stories as the mechanism which enables us to understand concepts and emotions. We see movies and come out after them wanting to be Rocky or Uma Thurman because they have fed upon our in-built desire to see good overcome evil, for the character to survive against the odds, or for people to discover their own capabilities when they thought they had none. Good stories enable us to connect with the characters in some way. When you see Jason Bourne in that famous movie trilogy fighting against the system which trained him, we relate to his desire to find the truth and to stop the perpetrators. In the Tom Hanks film, Forrest Gump, we don’t see a simple man. We see a great man who everyone loves and respect because he helps people, no matter what. So, how to use stories when selling? Listen it here.
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