How Kenny Goodman Makes Money Digitizing Board Games (Tabletop Simulator)

Weird Marketing Tales: Inspiration & Motivation For Small Business Owners

What if I told you that you don't have to be in the same room with someone to play board games? It's true - and that's how Kenny Goodman, owner of Overboard Games, was able to build a business out of digitizing board games on Tabletop Simulator.

In this episode, we talk about how Kenny takes a physical product and makes it digital, why the business works so well, and how he got started in the first place!

Learn more about Tabletop Simulator and Tabletopia here.

You can learn more about Overboard Games by going to their website, @Games_Overboard on Twitter, and OverboardGames on YouTube.

Check out the Weird Marketing Tales website if you haven't already. If you want to follow Weird Marketing Tales on social media, go to @WeirdMarketing on Facebook, YouTube, and LinkedIn. Go to @WeirdMarketers on Twitter, Instagram, and TikTok.

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1. How Kenny Goodman Makes Money Digitizing Board Games (00:00:00)

2. What is Overboard Games and who is Kenny Goodman ? (00:00:52)

3. What is Tabletop Simulator and how do board game publishers use it? (00:01:51)

4. Where people find digital versions of board games (00:03:32)

5. How do you make digital versions of board games on Tabletop Simulator? (00:05:42)

6. Why Kenny's business is working so well (00:07:47)

7. How some parts of board games can even be automated (00:10:22)

8. Kenny is smart about outsourcing highly technical work (00:12:42)

9. Tabletop Simulator helps board game publishers refine their games as products (00:13:46)

10. The difficulty of getting board game publishers to adopt a new way of doing things (00:14:50)

11. The rise and fall of online board gaming conventions (00:16:36)

12. How Kenny got into making digital versions of board games for money (00:18:36)

13. How Kenny was eventually able to start creating digital board games as a full-time job (00:20:25)

14. A hard, but reliable way to get noticed for the first time (00:21:49)

15. Kenny's favorite project: Merchant's Cove (00:24:14)

16. How to know Tabletop Simulator mods are actually worth it (00:26:04)

17. Advice Kenny would give to someone just starting a business (00:26:56)

18. The importance of finding a really specific niche (00:29:43)

19. What's next for Kenny and Overboard Games? (00:30:36)

20. Where you can find Kenny online (00:33:49)