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The Business of Building a Brand with Dagne Dover, Of Mercer, and Idea Farm Ventures
Manage episode 344755972 series 3407377
Sisällön tarjoaa Wharton Alumnae Founders & Funders Association and Wharton Alumnae. Wharton Alumnae Founders & Funders Association and Wharton Alumnae tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This podcast is a recording of a panel discussion of the business of building a brand and our first event in New York. Thanks to 3L Capital for hosting! On the panel is Erum Hasnain, partner at Idea Farm Ventures, Melissa Mash, founder & CEO of Dagne Dover, and Dorie Smith, co founder of Of Mercer. We discuss their customer, what their brands stand for, and how they listen to and implement customer feedback. It was interesting to hear the brands origin stories—from trunk shows at Wharton to getting connected to Warby Parker's Chinese sourcer.
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