Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter

Where DOOH Meets AdTech

We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS.
🎧 Episode Highlights:

Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five months.
Identifying Pain Points: Platter started as an e-commerce agency. Ben shares how they identified recurring pain points in the Shopify ecosystem and turned them into a productized solution. 🛒
Incentive Structures: We unpack how misaligned incentives can disrupt business processes. Ben explains why agencies often struggle to productize their services. 📊
Plotting Your Course: Ben talks about the challenges and strategies for transitioning from an Agency to a SaaS company. "You're not going to get to where you want to go if you don't know where it is that you're trying to get to." 🗺️
Monetizing Excess Value Creation: Learn why focusing on profitability instead of just revenue is crucial, especially in today's market. Ben shares how Platter aims to make and save money for their clients, at the same time. 💰
Saying No to Bad Revenue: Ben discusses the importance of recognizing and avoiding bad revenue. "The people with the least amount of money end up having the most amount of problems." 🚫💸
The Role of AI: Discover how AI is integrated into Platter's operations and the importance of staying ahead of technological advancements. 🤖
Self-Awareness & Vulnerability: Ben opens up about the importance of self-awareness and vulnerability in both personal and professional life. "Regret hurts a lot more than failure. Take the risk and do the things that consume your mind." 🧠
📌 Why You Should Listen:

This episode is packed with actionable insights and real-world experiences that can help you navigate your own entrepreneurial journey. Whether you're looking to transition from an Agency model to a SaaS company, or simply want to hear an inspiring story of resilience and innovation, this episode has something for you.
🔗 Listen Now:

🎙️ https://www.theoohinsider.com/ben-sharf-platter

📬 Connect with Ben:

• Social Media:@BenSharf
• Email: [e-mail]

🌟 Don't Forget:

If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!

- Tim

P.S. Have feedback or questions? Email us at [e-mail]

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