In The Pit: The Journey of Building Your Personal Brand hosted by Swell.ai Founder, Cody Schneider (Appearance on In The Pit Podcast)

Where DOOH Meets AdTech

Get SwellAI and Support OOH Insider
Or click here https://shorturl.at/kmsw1

Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.
We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both.
Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/
Key Moments

[00:00:09] Podcasting challenges and growth.

[00:04:58] Dominating attention in physical spaces.

[00:07:12] Billboard campaigns targeting specific audiences.

[00:12:05] Terrible show notes and SEO.

[00:13:57] Detaching from perfectionism.

[00:19:59] YouTube shorts viewership strategy.

[00:23:20] Explosive YouTube growth.

[00:25:37] Building media brands with AI.

[00:28:43] Podcasting changing lives and businesses.

[00:33:19] The magic of billboards.

[00:36:20] Growing social accounts through algorithms.

[00:38:46] Cheap and effective advertising.

[00:42:49] Ramen profitable?

[00:47:13] AI and people with lots of tabs.

[00:53:03] Deterministic measurement and market feedback.

[00:56:12] The power of niche media.

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.