Web3 For Dummies: Bringing OOH Into The Metaverse with Jason Shuster, Co-Founder of Bizztech

Where DOOH Meets AdTech

Tim Rowe interviews Jason Shuster, Co-founder and COO of BizzTech.io a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion for helping more people to discover the life of working from home and his profession of building video games.
Jason cuts through the myths that you need weird AR/VR goggles or niche hardware to access the metaverse and that the mass market applications are actually already here with brands like Nike seeing more than 21,000,000 visitors to their Roblox store last year and Walmart with 15M+ visitors to their metaverse experience already too.
Key Takeaways:

• Web 1 - Weekly Real Estate Flyer In Your Mailbox Goes Online
• Web 2 - Weekly Real Estate Flyer Becomes Modern Marketplace, Like Zillow
• Web 3 - Zillow Becomes Zillow Overworld Where Buyers Can Experience The Home, The Neighborhood, The Schools, etc., In A 3D Web Experience
• 58% of companies are planning to build in the metaverse in 2023
• Start by building an environment for your internal company team (think: creating a team environment to replace the office we used to go to)
• Next, consider the job to be done in solving for your customer's highest-value use-case

Big Idea To Consider: How do you show something that needs to be felt?
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.