Finding Main Character Energy & Building a Brand with Tiff Knighten

Women of Influence by SheSpeaks

In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand’s identity.

Tiff also discusses the impact of the "QuitTok" trend during the Great Resignation, highlighting how it catapulted her own career. For aspiring creators and entrepreneurs, Tiff offers invaluable advice on how to safeguard intellectual property, leverage trends strategically, and maintain a sustainable social strategy amidst ever-changing algorithms.

Towards the end of the episode, Tiff introduces us to her podcast, "Main Character Energy," where she empowers listeners to embrace their full potential, prioritize self-care, and rewrite their narratives. Whether you're a creator, entrepreneur, or someone looking to take control of your story, this episode is packed with insights and inspiration.
Key Takeaways

• Brand Curation: Tiff explains the holistic approach to branding, emphasizing the importance of curating content that aligns with your brand’s core identity.
• Navigating Social Media Trends: Insights on how to strategically participate in trends like QuitTok without compromising authenticity.
• Intellectual Property: The importance of building a brand that stands out to protect your creative work in the fast-paced digital world.
• Sustainable Social Strategies: Tips for avoiding burnout by focusing on storytelling and community-building rather than chasing algorithms.
• Main Character Energy: Tiff’s personal journey of embracing her role as the lead in her own story, and how she encourages others to do the same through her podcast.

Links and Resources

• Instagram: @TiffOrDie
• LinkedIn: Tiffany Knighton
• Listen to Main Character Energy: Available on all major podcast platforms
• Follow the Podcast on Instagram: @MainCharacterEnergyPod

Tune in now to discover how to amplify your voice, build a strong brand, and step into your main character energy!

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Luvut

1. Evolution of Brand Curation and Influence (00:00:00)

2. Maximizing Virality and Trends in Content (00:05:20)

3. Social Strategies With Diverse Voices (00:10:21)

4. Connecting With Main Character Energy (00:23:29)