Global Intelligence Updates with Therese Tarlinton: Strategic Marketing Partnerships

Worldwide Business Intelligence Podcast

Takeaway points: - Partnerships are the secret sauce in your marketing plan. - Strategic Marketing Partnerships provide REACH to your ideal customers, CREDIBILITY in your industry and community, and DIFFERENTIATION from your competitors, that drives profitability. - Sponsorship is dead. Triple win partnerships make headlines, build hype and get you creatively deliver new offers to your mutual customers. Therese has the magic touch when it comes to speaking the language of brands, securing collaborations, partnerships, and sponsors that grow businesses. She’s the Best Selling, triple gold medal Author of SWAP! Marketing without Money where she reveals her insider strategies and a trailblazing track record that speaks volumes. Therese secured major partnerships with brands Jeep, Sesame Street and Benetton to create a $10m business. A seasoned TV strategist, she's been a judge on Channel 10's ByDesign, and weaved brands seamlessly into shows like The Block, Selling Houses Australia, and The Living Room and has become the sought-after expert for securing sponsorships that deliver a 3-way win.
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