Ep. 33. The power of small moments (Vidhika Bansal)

Writers of Silicon Valley

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Vidhika Bansal might win the award for the most positive Twitter timeline. Just reading her tweets makes your entire day better.

But Vidhika's talents go far beyond nice social media posts. Her intense interest and focus on human behaviour and user research make her one of the most thoughtful and fascinating people in UX. She's spoken at conferences like Button and Confab, worked at organizations like Intuit, and she's

Vidhika shares her journey from studying pre-med to finding her passion for human-centered design, explaining how her love for poetry and small details fuels her content strategy work today. She talks about the intersection of behavioral psychology, content design, and the profound impact of well-crafted UX writing on user confidence and trust.

Whether you're a content designer, UX writer, or simply curious about how the little things in digital products can make all the difference, this episode dives deep into the art of designing for the human experience.

We talk about:

• Vidhika’s unexpected journey from pre-med to UX design
• The power of small details in building user confidence
• Balancing efficiency and humanity in content design
• How poetry and emotional storytelling influence Vidhika’s UX work
• The importance of content in high-stress user situations
• Designing with edge cases in mind: why the small problems matter most
• The evolving role of content designers in shaping user experiences
• Why internal tools and processes are just as exciting as customer-facing products

Connect with Vidhika:

• https://vidhika.carrd.co/

• Vidhika on LinkedIn

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