Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam

Your Digital Marketing Coach with Neal Schaffer

Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies.
In our conversation, Bob Moore takes us on a journey from his early days as a data enthusiast to his groundbreaking work dismantling data silos with Crossbeam. Gain a deeper understanding of how B2B marketing has evolved since the 90s and learn why traditional account mapping methods are no longer sufficient in today's digital age. Bob shares how Crossbeam's platform enables companies to leverage shared data, enhancing decision-making, growth, and collaboration. We'll also examine the rise of ISV partnerships driven by the API economy and the cloud, highlighting how secure, third-party data escrow solutions can offer a competitive edge.
Explore the power of ecosystem-qualified leads (EQLs) and how they can boost customer lifetime value by integrating insights from various partners. Bob and I discuss how shared market intelligence allows smaller businesses to compete with industry giants and the strategic benefits of publishing a book as part of a multi-year marketing plan. Learn how platforms like Crossbeam facilitate data-driven collaborations, showcasing the limitless possibilities for growth in a data-driven world.
Guest Links

• Crossbeam
• Buy Ecosystem-Led Growth on Amazon
• Connect with Bob on LinkedIn

Learn More:

• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

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1. Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam (00:00:00)

2. Unlocking Ecosystem-Led Growth Strategies (00:00:01)

3. Ecosystem-Led Growth in Marketing (00:09:12)

4. Leveraging Ecosystems for Growth (00:17:59)

5. Determining Ecosystem-Led Growth Fit (00:26:20)

6. The Power of Ecosystem-Qualified Leads (00:38:07)

7. Maximizing Ecosystem Growth Strategies (00:47:35)