Parhaat C Suite Perspectives Podcastit (2024)

1
The State of the Economy for October 2024 26:49

1d ago26:49

26:49

Consumer confidence saw the strongest monthly gain since March 2021, according to the latest The Conference Board Consumer Confidence Index®. The index registered 108.7 in October, up from 99.2 in September, after consumers’ assessment of current business conditions and job availability, plus future business conditions, income and job availability …

1
CMOs: Don’t Accept the Status Quo, Be a Business Leader First 33:33

9d ago33:33

33:33

💡 Zarina Stanford, CMO at Bazaarvoice, dives into how her storytelling skills transcend traditional marketing roles, advocating for dynamic leadership within the C-suite. She uncovers the transformation from marketing as a functional role to an influential business leadership position that defies the status quo, emphasizing the importance of authen…

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What Should Corporate DEI Look Like Going Forward? 30:48

3d ago30:48

30:48

We're in a backlash against diversity, equity, and inclusion policies, with over 60% of senior executives calling the environment “very” or “extremely” challenging right now. How can businesses critically evaluate their DEI programs without necessarily abandoning these efforts? Join Steve Odland and guest Andrew Jones, senior researcher at The Conf…

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How Do CEOs Feel in Q4? In a Word, Uncertain 22:33

7d ago22:33

22:33

Top CEOs remain wary about the economy despite a strong Q3. What's holding them back? CEO confidence dipped in Q4, as measured by The Conference Board, with most CEOs saying conditions have worsened in the past six months. Why hasn’t recent economic data buoyed CEOs’ spirits, and what concerns them most as we head into 2025? Join Steve Odland and g…

1
B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage 32:40

9d ago32:40

32:40

💡 Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive experience with major brands. He highlights the significant role AI plays in redefining business strategies, juxtaposing past digital transformations with current and future AI advancements.💡 "Build a road…

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CMOs: Becoming the Leading Customer Authority in Your Business 31:37

9d ago31:37

31:37

💡 Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. She highlights why understanding customer needs and experiences is essential for developing effective go-to-market strategies and creating lasting competitive advantages. She also discussed the need for…

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The Role of the US in the World 43:12

10d ago43:12

43:12

Russia and Ukraine. China and Taiwan. The Middle East. As the US approaches Election Day, international relations – and how each Presidential candidate would approach them – are more important than ever. Join Steve Odland and Lori Esposito Murray, former president of the Committee for Economic Development and current senior fellow at the Council on…

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CMOs: Lesson Learned From a B2B Turnaround 30:44

10d ago30:44

30:44

💡 Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant…

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The Presidential Candidates on Trade 31:53

14d ago31:53

31:53

Consumption represents nearly 70% of US GDP, making trade policy integral to economic growth. But each US presidential candidate has expressed different trade policies that would affect American consumers in myriad ways. (00:39) Understanding Trade Policy (02:03) Evolution of Trade Agreements (04:58) Comparing Presidential Candidates on Trade (07:3…

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How to Not Overcomplicate Our Own Success 34:36

15d ago34:36

34:36

💡 Griffin Parry, Chief Executive Officer at m3ter, along with Kelly Singsank, Director of Marketing, explores the art of simplifying success in business. The conversation focuses on how businesses often overcomplicate their approaches and the steps needed to streamline operations by adopting customer-centric strategies. They draw on their extensive…

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How Core Values Truly Impact Your Clients and Business 32:57

17d ago32:57

32:57

💡 Michael Zalle, CEO of YellowBird, discusses his journey as an entrepreneurial leader, emphasizing the critical role that foundational core values play in driving not only internal company culture but also client relationships and overall business success. He shares insights drawn from his extensive experience founding and leading tech startups, f…

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CEOs: The Number One Blind Spot for Creating High-Performance Teams 33:56

17d ago33:56

33:56

💡 Aric Bandy, CEO of Applied Value Technologies, talks about building high-performance teams by focusing on a relatively uncharted area in business dynamics—attachment theory. He provides a unique and valuable perspective on creating high-performance teams that significantly contribute to company growth. He also shares insights from his experiences…

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CMOs: What is A Modern GTM Strategy? 31:51

17d ago31:51

31:51

💡 Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans…

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CROs: Today’s Go-To-Market Flywheel and How to Get It Started 31:56

17d ago31:56

31:56

💡 Fabian Wilckens, CRO of Mindfuel, shares insights on developing an effective go-to-market flywheel for B2B companies. He explains how the rise of digital channels and AI has reshaped sales strategies, underscoring the need to reintegrate the human element to create meaningful customer connections. Fabian also emphasizes the value of transforming …

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CMO & PE Perspectives: How To Create Value Quickly 31:54

17d ago31:54

31:54

💡 Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the …

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Where Candidates Stand on Debt, Deficits, and Labor 34:42

17d ago34:42

34:42

The Presidential candidates have spoken about their policies, but what is the possible impact of those policies on the US’s fiscal health? What is each candidate’s position on tax cuts, and how are they thinking about revenue-generating policies? How can the next President enact these policies with and without Congress? Should we be worried that ne…

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Transforming Toxic Cultures Into High-Performance Success 29:04

20d ago29:04

29:04

💡 Lisa Sharapata, CMO at The Arbinger Institute, delves deep into the vital yet often overlooked importance of company culture. Lisa shares invaluable insights about addressing and transforming toxic work environments into psychologically safe spaces that can unleash high-performance success within any organization.💡 "When people hold back their id…

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CMOs: Is Community-Led Marketing One of Your Biggest Blind Spots? 30:51

20d ago30:51

30:51

💡 Kathleen Booth, SVP of Marketing and Growth at Pavilion, shares her extensive knowledge and insights into how community-led marketing can serve as a game-changing strategy for businesses today. Kathleen Booth delves into the evolution and significance of community-led marketing, spotlighting how shifts in buyer behavior have catalyzed its rise.💡 …

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The Path to Growing from Zero to $20 Million and Beyond 30:30

20d ago30:30

30:30

💡 Mareo McCracken, CRO at Movemedical, shares insights on scaling businesses through genuine customer care and building trust. He emphasizes focusing on customer needs, not just closing deals, to drive growth. Mareo also highlights the role of branding in shortening the sales cycle by fostering trust.💡 "Those with a growth mindset, who aimed to exp…

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How to Get Your Sales People Out from Behind the Product 31:10

20d ago31:10

31:10

💡 Sebastiano Pistritto, Chief Marketing Officer at ParcelShield, shares invaluable insights on how to shift the sales perspective from pushing products to building relationships based on trust and understanding. By emphasizing the importance of listening, asking the right questions, and offering solutions rather than sales pitches, Sebastian outlin…

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CMOs: How to Forecast for your CFO with Confidence 24:30

23d ago24:30

24:30

💡 Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasizes the significance of fostering relationships within the C-suite, especially between CMOs and CFOs, given marketing’s role as a substantial cost center.💡 "As CMOs, we need to ensure that the funnel is…

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CMOs: Why Creativity Still Moves the Needle 25:52

23d ago25:52

25:52

💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.💡 "CMOs also lose sight o…

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CMOs: Marketing & Selling New Categories and Brands 33:56

23d ago33:56

33:56

💡 Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experience across various industries, Denis has honed his expertise in crafting marketing strategies that reshape customer perceptions and redefine industry challenges. His deep knowledge in building categories f…

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CMOs: How to Hit All the Metrics That Matter 36:05

23d ago36:05

36:05

💡 Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how operational foundations are critical to reshaping marketing and driving organizational success. Missi shares her journey and extensive background, highlighting her focus on integrating technology into marke…

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Trade, Taxes, Tariffs - Overview of Presidential Positions 34:03

24d ago34:03

34:03

There are 28 days until the US presidential election, as of today. Do you know where the candidates stand on economic and geopolitical issues? Join Steve Odland and guest David Young, President of the Committee for Economic Development, the public policy center of The Conference Board (CED), as they hold a nonpartisan discussion on the presidential…

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The CMO’s ROI Blind Side 29:54

27d ago29:54

29:54

💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pip…

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CMOs: How to Succeed When All Odds Are Against You 35:26

27d ago35:26

35:26

💡 Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of branding and thought leadership in building credibility and attracting leads. Anja also discusses how creating a "traceability playbook" boosted brand recognition and success.💡 "The communication challe…

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What the Price of Eggs Says About Consumer Confidence 29:34

1M ago29:34

29:34

How has inflation changed consumer attitudes and behaviors—and how should marketers respond in this crucial moment? The price of eggs increased 19.1% in July on an annual basis, which is precisely the type of inflation that shocks and worries consumers. What are the opportunities for marketers who can successfully address not only consumers’ behavi…

1
The CMO's Guide to Starting from Scratch: Learn-as-You-Go Marketing 28:41

1M ago28:41

28:41

💡 Joanna Nguyen, CMO at Willow, shares her approach to building and scaling marketing teams from the ground up. She emphasizes the value of testing, learning, and adapting strategies like high-velocity sales, product-led growth, and customer engagement. Joanna also explores breaking away from traditional models by incorporating B2C and SMB practice…

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CMOs: How to Achieve Success by Thinking Like an Investment Banker 33:13

1M ago33:13

33:13

💡 Mariana Cogan, CMO at Hexagon Manufacturing Intelligence, dives deep into her philosophy of achieving marketing success by thinking like an investment banker. She discusses strategic alignment with sales, maximizing the quality of leads, and her human-to-human (H2H) marketing approach. She also highlights innovative tools to boost sales efficienc…

1
The State of the Economy for September 2024 32:35

1M ago32:35

32:35

Consumer sentiment on jobs, income and overall business conditions dropped in September, the latest survey results from The Conference Board Consumer Confidence Index® show. Fewer hours, slower payroll increases and fewer job openings – even amid a relatively healthy labor market – are likely behind falling consumer optimism. Join Alex Heil, Senior…

1
The CMO’s Most Unexpected Growth Strategy 27:39

1M ago27:39

27:39

💡 Stephanie Bunnell, SVP of Marketing at Aki Technologies, shares valuable insights into the innovative world of unexpected growth strategies, revealing the intricate connections between business practices, brand perception, and overall company success. Her expertise illuminates how a brand is significantly influenced by the perceptions and voices …

1
How Julie Sweet Is Leading Accenture in the Gen AI Era 27:55

1M ago27:55

27:55

Accenture is investing billions of dollars in AI capabilities and employee training and development, with CEO Julie Sweet seeing those as pivotal challenges for every enterprise company. Why is Gen AI “the new digital,” and how can other companies prepare for these changes? Join Dr. Lori Esposito Murray and guest Julie Sweet to find out how Accentu…

1
Aligning the Entire Executive Team Behind Your ICP 27:18

1M ago27:18

27:18

💡 Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile (ICP). She emphasizes the value of using data to define the ICP and ensuring that this alignment spreads across all business functions. She also discusses how marketers play a key role in improving the customer journey and crea…

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How Are Salary Budgets Connected to Fed Interest Rate Cuts? 28:04

1M ago28:04

28:04

The Conference Board annual Salary Increase Budget has dropped -- and so have interest rates. To what extent are companies planning to increase employee base pay next year, and how do those plans differ across industries? Diana Scott and guest Rita Meyerson, Principal Researcher in the Human Capital Center, spoke yesterday about what this year’s su…

1
Can Mexico Be the Next Hub for US Manufacturing? 29:22

2M ago29:22

29:22

Mexico became the top importer to the US in 2023, surpassing China for the first time. Can Mexican President-Elect Claudia Sheinbaum deliver on her goals of building 100 industrial parks and making the country more attractive to manufacturers? Join Steve Odland and guest Erin McLaughlin, Senior Economist at The Conference Board ESF Center, to find …

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How Chobani Thrives by Doing Business Differently 36:26

2M ago36:26

36:26

Hamdi Ulukaya took Chobani to a billion dollars in sales "without raising a penny in capital.” How did he develop a thriving yogurt maker while emphasizing ethical business practices, protecting the environment, and creating a positive impact in the broader community? Join Dr. Lori Esposito Murray and guest Hamdi Ulukaya, founder and CEO of Chobani…

1
Why Leaders Need to Prioritize Employee Well-Being 34:55

2M ago34:55

34:55

Clearly defining what successful employee well-being looks like—and then measuring, rewarding, and communicating these behaviors—is essential for business growth. How can business leaders support employee well-being at work, and why does it matter? Join Steve Odland and guest Rita Meyerson, a principal researcher in The Conference Board Human Capit…

1
The State of the Economy for August 2024 33:34

2M ago33:34

33:34

The latest survey results from The Conference Board Consumer Confidence Index® show consumers in the US have positive views about current and future business conditions, but their overall feelings about the economy remain mixed, and they are still worried about high prices, inflation and unemployment. Join Erik Lundh, Senior Economist, Global at Th…

1
FedEx CEO: How Business Leaders Should Navigate Disruption 25:20

2M ago25:20

25:20

2024 Distinguished Leadership Award recipient Raj Subramaniam explains how FedEx thinks about sustainability, data, culture and much more. FedEx aims to have carbon-neutral operations by 2040, and that will require careful management of 5,000 facilities and 200,000 motorized vehicles. How can FedEx do this while making millions of deliveries every …

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CROs: Understanding Buyer’s Dysfunction 27:17

2M ago27:17

27:17

💡 Mike Slater, an experienced CRO and Executive Board Member, offers an in-depth analysis of buyer dysfunction and sales process management. He also provides a thorough examination of how sales professionals can effectively navigate the complexities of today’s buying environments, offering valuable insights and practical guidance. 💡 "The salesperso…

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B2C Lessons on How to Explode B2B Growth Partnerships 19:59

2M ago19:59

19:59

💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster impactful growth partnerships. She delves into the significance of aligning with business partners’ goals, maintaining brand relevance, and elevating executives as thought leaders within their respectiv…

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What Does It Take to Be a Successful Early-Stage CRO? 25:43

2M ago25:43

25:43

💡 Scott Edmonds, Chief Revenue Officer at Syncari, discusses driving growth in early-stage B2B SaaS startups. He shares insights from his startup and enterprise experiences, emphasizing product-market fit, mission belief, and process simplification. He also covers the importance of leveraging relationships to drive growth, setting clear entry crite…

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Why Do B2B CROs Fail So Quickly? 34:53

2M ago34:53

34:53

💡 Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural flaws in B2B sales and marketing that lead to this issue and shares his experience, emphasizing the need for businesses to rethink their sales and marketing alignment approach. 💡 "Your organization has …

1
Net Zero Isn’t Enough. So What's Plan B? 29:44

2M ago29:44

29:44

With temperatures rising and countries trailing on net zero goals, how can the private and public sectors adapt? Global temperatures are well on their way to rising 2.6 degrees Celsius by 2100, and we’re already seeing deleterious effects. How can humanity adapt to climate change—and what happens if we don’t? Join Steve Odland and guest Alex Heil, …

1
AI and Cybersecurity: The Future According to Nikesh Arora 24:59

3M ago24:59

24:59

The next five to 10 years could yield unprecedented, life-changing innovation in artificial intelligence (AI). Can industry and governments capitalize on this moment by finding the right balance of business innovation, AI regulation, and cybersecurity best practices? Join Dr. Lori Esposito Murray and guest Nikesh Arora, CEO of Palo Alto Networks, t…

1
Headed for Recession? Only 30% of CEOs Think So 21:16

3M ago21:16

21:16

The latest Conference Board Measure of CEO Confidence™ in collaboration with The Business Council reveals cautious optimism among US CEOs, with only 30% expecting a recession in the next 12 to 18 months. What do CEOs expect in terms of hiring and wages, and what are the biggest risks they see in the marketplace? Join Steve Odland and guest Dana Pet…

1
Flooding Is Getting Worse. What Should Businesses Do? 31:27

3M ago31:27

31:27

With 40% of the US living in coastal areas, the risk of flooding from stronger storms and rising sea levels isn’t just an inconvenience; it’s a looming crisis for businesses, insurers, and governments. How can businesses and governments assess the risks, update their strategies, and balance the needs of all stakeholders, including residents? Join S…

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Part 7: Why Do B2B CMOs Fail So Quickly? 24:26

3M ago24:26

24:26

💡 Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphasizes the importance of aligning expectations between boards, CEOs, and CMOs, conducting thorough due diligence before accepting a position, and understanding key metrics like pipeline health, product-m…

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