Parhaat Content Talks Podcast Podcastit (2024)

1
Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal 23:56

7h ago23:56

23:56

"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true? In this e…

1
Kris Hoet | Innovatie is een business trigger 36:25

23d ago36:25

36:25

Innovatie en verandering: vaak zorgt dat voor weerstand, anderen evolueren schoorvoetend. Wie vooruit wil ontkomt er niet aan. Gelukkig zijn er strategen om daarbij te helpen. Innovatie-strateeg Kris Hoet legt uit waarom een neus richten op de toekomst loont.Kirjoittanut MEDIAFORTA

1
Is a Holiday Marketing Campaign Right for Your Business? 24:24

7d ago24:24

24:24

Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost). This episode breaks down the real pros and cons of holiday marketing (without …

1
How to Use a Brand Messaging Guide (So It Doesn't Collect Dust) 18:34

16d ago18:34

18:34

Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a sma…

1
What is an Editorial Style Guide? (And Why You Need One) 22:05

22d ago22:05

22:05

Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day. If so, your business needs an editorial style guide. And no, it's not just fo…

1
How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot 27:39

1M ago27:39

27:39

Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of ki…

1
Why Your Business Needs More Than One Ideal Client Persona 23:56

1M ago23:56

23:56

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it. In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be hol…

1
The Importance of Mission, Vision, and Value Statements with Ashlee Sang 39:00

1M ago39:00

39:00

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and …

1
A Sneak Peek Into the Brand Messaging Kit I Create for My Clients 20:55

2M ago20:55

20:55

A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly…

1
Franky Willekens | Focus op digitaal in de wereld van reclamebureaus 33:44

2M ago33:44

33:44

Franky Willekens heeft meer dan dertig jaar ervaring als marketeer en digitaal strateeg bij onder meer Ogilvy, Boondoggle en BBDO. Wij wilden weten hoe traditionele advertisingagentschappen uiteindelijk de digitale wereld hebben omarmd. En vooral hoe de paradigmashift van pure creatie naar performance verliep en vandaag nog steeds doorebt in onze m…

1
Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan 44:37

2M ago44:37

44:37

Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you conne…

1
What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore) 22:09

2M ago22:09

22:09

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comforta…

1
Being Choosable Without a USP with Belinda Weaver 41:55

3M ago41:55

41:55

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and p…

1
Building Brand Authority With the Content You Create 22:45

3M ago22:45

22:45

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation. In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and…

1
Creating a Content Marketing Hub on Airtable with Colie James 54:11

3M ago54:11

54:11

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effect…

1
Wouter Dieleman | Demand Generation 26:10

3M ago26:10

26:10

Wouter Dieleman heeft jarenlange ervaring als inbound marketeer en is specialist in ABM en Demand Generation. Dem Gen, afgekort, is het onderwerp van deze podcast. Je komt onder meer te weten wat het precies is en wat belangrijke tactieken en methodes zijn om vraag te stimuleren.Kirjoittanut MEDIAFORTA

1
Case Study Interviews and Capturing Data with Jocelyn Montemarano 51:25

3M ago51:25

51:25

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend.... Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories. Whether you're a seasoned marketer or just start…

1
Where + How to Use Testimonials You've Collected 27:58

4M ago27:58

27:58

Are your testimonials gathering dust? We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it. And now? Now it's time to use those testimonials. In this episode of …

1
Asking for Testimonials (And How to Edit Them!) 28:15

4M ago28:15

28:15

Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts? Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking fo…

1
The Four Types of Testimonials (And Why You Need Them All) 26:00

4M ago26:00

26:00

Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets? Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'…

1
Erwin Roels | Verkopen anno 2024 is vooral strategie 28:46

4M ago28:46

28:46

Erwin Roels is Sales & Strategy Expert bij Business Markers en kent het salesvak als geen ander. Hij deed onder andere ervaring op als salesman bij enkele grote IT-spelers en als Director Business Development bij AE. In de nieuwste aflevering van onze Content Talks deelt Erwin zijn kijk op het verkoopsvak en enkele concrete tips voor verkopers en b…

1
Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch 44:03

5M ago44:03

44:03

Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and …

1
Website Conversion Types and Effective Strategies to Make Them Happen 26:24

5M ago26:24

26:24

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it. In this episode, I'm going to continue the…

1
How to Create the Best Website User Experience with Annie Maguire 46:11

5M ago46:11

46:11

Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be. As a user, you're not alone in your hope for seaml…

1
Developing Frameworks for Your Thought Leadership 46:40

6M ago46:40

46:40

Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks. Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and co…

1
Frank Van Puymbroeck | Account Based Marketing 34:07

6M ago34:07

34:07

In geen enkele marketingactiviteit is de samenwerking tussen verkoop en marketingteam zo intens en noodzakelijk om resultaat te boeken, vertelde sales leader Frank Van Puymbroeck voor onze microfoon. Het komt erop aan stakeholders goed in kaart te brengen in persona's en vervolgens relevante en kwalitatieve content te serveren. Luister hoe je succe…

1
Writing a Book to Share Thought Leadership with Jodi Brandon 48:32

6M ago48:32

48:32

Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print. Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the a…

1
Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey 43:02

7M ago43:02

43:02

We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time. And one way to do that: to practice your thought leadership and strengthen it is to o…

Kuuntelemisen arvoisia podcasteja

Content Talks Podcast

Kuuntelemisen arvoisia podcasteja

1
CONTENT TALKS PODCAST

MEDIAFORTA

1
Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila

1
The Uplifting Content Podcast With Ione Butler (Let’s Talk About…)

Ione Butler

1
Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal 23:56

1
Kris Hoet | Innovatie is een business trigger 36:25

1
Is a Holiday Marketing Campaign Right for Your Business? 24:24

1
How to Use a Brand Messaging Guide (So It Doesn't Collect Dust) 18:34

1
What is an Editorial Style Guide? (And Why You Need One) 22:05

1
How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot 27:39

1
Why Your Business Needs More Than One Ideal Client Persona 23:56

1
The Importance of Mission, Vision, and Value Statements with Ashlee Sang 39:00

1
A Sneak Peek Into the Brand Messaging Kit I Create for My Clients 20:55

1
Franky Willekens | Focus op digitaal in de wereld van reclamebureaus 33:44

1
Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan 44:37

1
What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore) 22:09

1
Being Choosable Without a USP with Belinda Weaver 41:55

1
Building Brand Authority With the Content You Create 22:45

1
Creating a Content Marketing Hub on Airtable with Colie James 54:11

1
Wouter Dieleman | Demand Generation 26:10

1
Case Study Interviews and Capturing Data with Jocelyn Montemarano 51:25

1
Where + How to Use Testimonials You've Collected 27:58

1
Asking for Testimonials (And How to Edit Them!) 28:15

1
The Four Types of Testimonials (And Why You Need Them All) 26:00

1
Erwin Roels | Verkopen anno 2024 is vooral strategie 28:46

1
Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch 44:03

1
Website Conversion Types and Effective Strategies to Make Them Happen 26:24

1
How to Create the Best Website User Experience with Annie Maguire 46:11

1
Developing Frameworks for Your Thought Leadership 46:40

1
Frank Van Puymbroeck | Account Based Marketing 34:07

1
Writing a Book to Share Thought Leadership with Jodi Brandon 48:32

1
Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey 43:02

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