Parhaat Above The Fold Podcastit (2024)

1
Connecting Brands and Consumers: Inside Thingtesting with Melissa Seligmann 45:58

1d ago45:58

45:58

In this episode, we chat with Melissa Seligmann, COO of Thingtesting, as she dives into the importance of authenticity in consumer insights and brand engagement. Melissa shares how Thingtesting has grown from an Instagram account into a robust review platform, helping brands connect with consumers in genuine ways. With a background that includes bu…

1
Above the Fold | Fostering Culture and Community on Dubuque Street 13:30

11d ago13:30

13:30

Dubuque Street businesses were celebrated last week with a block party two months after the $3.25 million construction concluded. The street was closed from March through August. Daily Iowan News Reporter Evan Watson attended the block party. Watson is a second-year student at the University of Iowa majoring in Finance and Economics. Watson discuss…

1
Inside the Meat Mafia’s Playbook: Health, Wellness, and Going Against the Grain 45:40

9d ago45:40

45:40

In this episode, we explore the fascinating journey of the Meat Mafia with co-founder Harry Gray. We talk transition from creating content to building their own wellness brand, Noble Origins. What started as a podcast and media platform—Meat Mafia—focused on wellness, nutrition, and disrupting the conventional food narrative, has now evolved into a…

1
What LinkedIn Knows About Customer Success That You Don’t 37:31

16d ago37:31

37:31

Join us for a conversation with Maddie Vance, Customer Success Manager at LinkedIn, as she takes us through her career journey, from landing her first job without knowing anyone to thriving in customer success. We dive into the skills needed for customer success, LinkedIn’s approach to supporting creators, and how big tech companies adapt their str…

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Above the Fold | UI continues to rank best for writing among Ivy League colleges 18:00

18d ago18:00

18:00

This year, Iowa is ranked No. 9 among all public and private universities for writing. Iowa is the first public institution to appear on the report. Chastity Clark is a fourth-year student studying Cinema and Creative Writing. Clark shares her experiences as an undergraduate student studying a writing discipline at a nationally renowned university.…

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Designing Success: From UX to Hard Seltzer with Co-Founder Sean Ro, Lunar Hard Seltzer 52:02

22d ago52:02

52:02

Join me as I chat with Sean Ro, co-founder of Lunar Hard Seltzer, about his entrepreneurial journey from UX designer to co-founding a unique, Asian-inspired craft seltzer brand. We dive into the challenges of launching in the competitive New York beverage market, the importance of empathy and representation in brand building, and how Lunar Hard Sel…

1
Experiential Marketing Master Class with League of Originals 39:45

30d ago39:45

39:45

On this episode of Above The Fold, I’m chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences. ⏰ Episode Highlights: • 01:15 - Karolina’s journey from fashion design to experiential marketing • 05:30 - How MeUndies pioneere…

1
Love Wellness’ Secret to Emotionally Intelligent CX with Amanda Kwasniewicz 57:23

1M ago57:23

57:23

Welcome to Above the Fold! I’m Jess Cervellon, and in this episode, I’m thrilled to have Amanda Kwasniewicz, former VP of Customer Experience at Love Wellness and now Director of CX at Yotpo, as our guest. We dive deep into how Love Wellness transformed customer experience in the wellness industry, focusing on emotionally intelligent strategies and…

1
Above the Fold | AI education at the University of Iowa is on the rise 26:35

1M ago26:35

26:35

Friend or foe? The potential threats of AI may remain unknown to us, but the UI is making strides to eliminate uncertainties around the technology. Semester-long courses and a new certificate program aim to help educate students on AI. Justin Cosner is a lecturer and the director of graduate studies in the department of rhetoric. Last spring, Cosne…

1
Building Customer Loyalty at Flourish Plant with Lila Sullivan 36:31

1M ago36:31

36:31

Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Lila Sullivan, Co-Founder of Flourish Plant—a revolutionary brand in the plant care industry. We dive deep into Lila's entrepreneurial journey, the innovative features of Flourish Plant, and the extensive efforts they’ve invested in customer education. From co…

1
Above the Fold | Clinton Street Starbucks transitions to “pop-in” store 6:31

2M ago6:31

6:31

Renovations to the Clinton Street Starbucks that were intended to be completed during the summer months were pushed back due to a delay in permits from the City of Iowa City. Curran Anderson has worked for the Starbucks Corporation for three and a half years. He has spent the last year working at the Clinton Street location. Anderson discusses the …

1
Inside Talea: Megan Fitzgerald on Branding New York's Female-Founded Brewery 32:14

2M ago32:14

32:14

Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Megan Fitzgerald, Director of Brand Experience at Talea Beer—a female-founded brewery making waves in the craft beer scene. We dive deep into Megan's career journey, the unique aspects of Talea Beer, and the multifaceted nature of working in a brewery. From co…

1
Above the Fold | The future is electric for Iowa City Transit 27:30

2M ago27:30

27:30

Iowa City Transit is continuing its fare-free bus program. In its pilot year, ridership has increased by 50%. The 13 lines from Iowa City to Coralville have offered 1.5 million rides in the last fiscal year. Then, Iowa City is at times, a parking frenzy. Iowa City’s City Council has approved lowering downtown meter fees from $3 to $2.25 an hour wit…

1
Taste Salud's Wellness Revolution with Mark Galvez 42:49

2M ago42:49

42:49

Welcome to Episode 2 of Above the Fold! This episode features a special guest: Mark Galvez, Head of Customer Experience at Taste Salud—a wellness brand that brings the vibrant flavors of traditional Mexican agua frescas to the modern wellness space. From discussing confidence and emotional regulation in leadership to sharing career journeys, we exp…

1
Above the Fold | What led the sale of Mayflower to go under? 17:17

2M ago17:17

17:17

As the school year begins, one question remains unanswered for University of Iowa students and their families: What is the status of Mayflower Residence Hall? Above the Fold host, Madeleine Willis explores what’s next for Mayflower. Also, Senior Reporter at The Daily Iowan, Kate Perez has experience reporting on Mayflower as a former Higher Educati…

1
TRAILER - Above The Fold Podcast 0:43

2M ago0:43

0:43

Join us every Thursday at 5am EST as we drop the best kept secrets in Customer Experience, Brand Experience and Marketing that help you drive your brand's success. Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written fr…

1
Discovering Experiential Retail with Jolie’s Arjan Singh 46:50

2M ago46:50

46:50

Welcome to the launching episode of Above the Fold! I’m Jess Cervellon, and in this podcast, we’re diving deep into what makes brands thrive, keeps customers coming back, and turns marketing strategies into pure gold. For our premiere episode, I’m thrilled to be joined by Arjan Singh, the co-founder of Jolie—a beauty wellness brand that’s taking yo…

1
Bridging Online and Offline Customer Journeys with Courtney Conway 48:52

2M ago48:52

48:52

Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strate…

1
The Importance of Inclusivity in Customer Experience 52:58

3M ago52:58

52:58

Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success. Jess and Ashley dive into the impo…

1
Psychology-Based CX: Sarah Levinger's approach 50:40

3M ago50:40

50:40

Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive. Jess and Sarah discu…

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The Versatility of CX Roles in E-commerce with Nichole Ramirez 33:25

3M ago33:25

33:25

Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments. Jess and Nichole explore the importance of being available to y…

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The Power of Consumer Research for Brand Success with Danielle Dawson 39:58

3M ago39:58

39:58

Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent. Jess and Danielle dive deep into why a solid brand voice matters, the per…

1
Building Real Customer Relationships with Postscript's Mike Manheimer 43:02

4M ago43:02

43:02

Tune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing. Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B …

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Customer Experience Secrets with FIGS' SVP Michael Bair 43:53

4M ago43:53

43:53

Tune in to "The Juice with Jess Cervellon" for an engaging episode featuring Michael Bair, SVP of Customer Experience at Figs. Michael delves into the fascinating journey of chatbots from their early days in the late 90s and early 2000s to their current state, exploring their impact and effectiveness in modern CX. Join Jess and Michael as they expl…

1
Enhancing CX with AI: Insights from Victoria Beckham Beauty’s Leanna Nazzisi 44:33

4M ago44:33

44:33

Tune in to "The Juice with Jess Cervellon" for an electrifying episode featuring Leanna Nazzisi, Director of CX at Victoria Beckham Beauty. Leanna dives deep into the transformative power of AI in customer experience (CX) and debunks common misconceptions about its role in business. Join Jess and Leanna as they uncover how AI revolutionizes custome…

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AI’s Role in Modern E-Commerce with Wyze Labs’ Logan Dunn 44:44

4M ago44:44

44:44

Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences. Join Jess and Logan as they discuss how new skills like codi…

1
Flaus Founder Sam Coxe on Leaving Law for Entrepreneurship 52:57

4M ago52:57

52:57

Tune into this inspiring episode of "The Juice with Jess Cervellon" featuring Sam Coxe, the brilliant mind behind Flaus, the world's first electric flosser. Sam shares her unconventional journey from practicing law at a top firm to inventing a game-changing oral care product. Discover how Sam's painful and expensive trip to the dentist sparked the …

1
Secrets to Stellar CX with Dr Squatch's Roma Yumul 36:44

5M ago36:44

36:44

Tune in to the latest episode of "The Juice with Jess Cervellon" as she interviews Roma Yumul, the CX Manager at Doctor Squatch, a men's personal care brand carving a niche with naturally derived soaps and unique scents. Roma delves into the significance of building strong relationships with freelancers for enhanced work output and the pivotal role…

1
Secrets of Omnichannel Success with Fabletics' Melanie Cummings 48:49

5M ago48:49

48:49

Tune in to the latest episode of "The Juice with Jess Cervellon" as she chats with Melanie Cummings, the VP of Product and UX at Fabletics. Jess and Melanie dive into the ever-changing world of customer experience, from old-school retail to cutting-edge e-commerce. Melanie shares her exciting career journey at Fabletics, her shift from B2B to e-com…

1
The Future of DYPERing: Innovation, Technology, and CX with Alexandra Vailas 47:36

5M ago47:36

47:36

Tune in to the latest episode of "The Juice with Jess Cervellon" as she welcomes Alexandra Vailas, the Senior Vice President of Brand Marketing at Dyper, a brand with a mission of sustainability and transparency. Get ready for an insightful conversation on maintaining consistent branding across diverse retail outlets, balancing a mission with consu…

1
From Australia to the US: Jade Cameron's Tips on Community Building 37:47

5M ago37:47

37:47

Tune in to the latest episode of "The Juice with Jess Cervellon" as she sits down with Jade Cameron, the Head of Community Experience at LSKD, a renowned sportswear company. Get ready for an amazing discussion on cultivating customer loyalty, building brand communities, and the power of personalized experiences in the world of e-commerce. In this e…

1
From Acquisition to Retention: Mastering CX with Cate Marques 45:52

6M ago45:52

45:52

Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice. Listen to Cate’s insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retentio…

1
How Super Coffee’s Jimmy DeCicco Built a Coffee Empire Backed by A-Rod 39:06

6M ago39:06

39:06

Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic dema…

1
Creating Authentic Content: Tips from Top Influencers Dallin and Bella Lambert 46:19

6M ago46:19

46:19

Hang out with Jess and special guests Dallin and Bella Lambert - a creator couple with 2.7M followers on TikTok and 3.07M on YouTube. In this episode, Dallin and Bella share tales from their personal life, including their heartwarming adoption story and the strategic moves behind their beloved YouTube channel, “Della Vlogs”. From understanding the …

1
From Disney to HopSkipDrive: Why Empathy is the Heart of Every CX 40:22

6M ago40:22

40:22

Jess is joined by friend and mentor Michelle McCombs, Vice President of Trust and Experience at HopSkipDrive. With her +15 year career in CX, Michelle has no shortage of insights. She got her start in CX working at Disney as a Customer Care Coordinator in 2007. From there, she jumped around working CX roles at various companies until 2017 when she …

1
How to Create an Ultra Luxe Customer Experience with Madison Must 35:00

7M ago35:00

35:00

Jess sits down with Madison Must, former Director of CX at Terra Kaffe and current Sr. Member Experience Manager at dog care brand Sundays. Madison takes us through her career journey from wedding photographer to entering the world of CX as an early hire at Terra Kaffe. From there, Madison climbed the ranks and learned the ins and outs of CX. Madis…

1
Why This Allbirds Marketer Loves Influencers 46:18

7M ago46:18

46:18

Have you ever wondered how brands get products to celebs like Justin Bieber, and then get Justin to post about it? If the answer is yes then tune into this episode with Sarah Grosz, an influencer marketer at Allbirds. Sarah started her career in social media and knows the ins and outs of influencer marketing by heart. She’s helped brands of all siz…

1
Above the Fold: Finding empowerment and peace through yoga 6:04

7M ago6:04

6:04

Martha Gordon is a 70 year old yoga instructor in Iowa City. Having been both a student and instructor of yoga, she’s experienced how the physical effort can have spiritual impacts, especially on people experiencing difficult phases of their life. Arts Editor Avi Lapchick joins this episode to share her experience as Gordon’s student. Above the Fol…

1
Rejection to Retention: The Self-Made Success Story 1:01:12

7M ago1:01:12

1:01:12

Unlock the secrets of customer retention and CX mastery with our latest episode featuring expert Eli Weiss, VP Retention Advocacy at Yotpo. Join us as Eli shares his inspiring journey from facing countless rejections to becoming a trailblazer in customer experience. In this juicy episode, we're squeezing out insights on leveraging AI for sentiment …

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Above the Fold: Caitlin Clark says goodbye to Hawkeye basketball 6:07

7M ago6:07

6:07

Clark and the rest of the Iowa women’s basketball seniors played their final game in the black and gold on Sunday. After growing the game's respect and viewership, Clark reflects on this historic season. Above the Fold is hosted and produced by Natalie Dunlap. Reporting from Kenna Roering and Matt McGowan contributed to this episode.…

1
Pixels & Pores: A Chief Digital Officer's Guide to Beauty 45:01

7M ago45:01

45:01

We’re getting into The Juice with David Baker, the chief digital officer for skin and bodycare brand Beekman 1802. In this episode, we discuss David’s background in beauty, the current state of beauty trends, and how Beekman 1802 has evolved over time. From the science behind Beekman's revolutionary goat milk-based products to their strategic omnic…

1
Above the Fold: LGBTQ Iowans reflect on 15 years of gay marriage in the state 9:32

7M ago9:32

9:32

On April 3, 2009, Iowa became the third state in the country to legalize same-sex marriage. LGBTQ Iowans discuss the significance of Iowa being among the first to have marriage equality for gay couples, and how current legislation in the state impacts the community. Above the Fold is hosted and produced by Natalie Dunlap. Reporting from Isabelle Ro…

1
Strategic Partnership in Customer Success, an Insider's Masterclass 39:24

8M ago39:24

39:24

Welcome back everyone to "The Juice with Jess Cervellon," where we squeeze the latest insights out of the customer journey and experience. In this episode we're diving into the heart of customer success with none other than Corey Walker, the Sr. Strategic, Enterprise Customer Success Manager at Enboarder. Enboarder is a platform that helps companie…

1
Above the Fold: Remembering Chris Wiersema 7:11

8M ago7:11

7:11

The Iowa City arts community is reeling from the loss of Chris Wiersema, a fixture of the local music scene, who unexpectedly died in his sleep on March 13. His friends said Wiersema was a down to earth soul who was passionate about introducing people to weird and interesting art. Above the Fold is hosted and produced by Natalie Dunlap. Reporting f…

1
Above the Fold: BookTok creates demand in libraries 4:00

8M ago4:00

4:00

On this episode of Above the Fold, Iowa City Public Library community and access services coordinator shares how TikTok videos promoting certain books have influenced the library services. Above the Fold is hosted and produced by Natalie Dunlap. Reporting from Charlie Hickman and Riley Dunn contributed to this episode.…

1
From Humor to AI: Marketing Tactics that Resonate 42:31

8M ago42:31

42:31

The Juice is visiting the doc! Today we’re chatting with Scott Wicken, the voice behind Dr. Squatch, a natural body care brand sold in major retailers including Walmart, Target, and Ace Hardware. As Lead Copywriter for Dr.Squatch, Scott’s responsible for all the copy consumers see, so we didn’t hold back when it came to getting into the Juice of ho…

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Inside the CX of Gordon Ramsay's Favorite Cookware Brand 40:02

8M ago40:02

40:02

The Juice is sizzling this week because we got Michael Ludwig on the pod. Michael is the Head of Customer Experience at Hexclad, a chef-grade cookware brand for your home. In fact, it's Gordon Ramsay favorite cookware brand. Yes, he's the famous hot-headed chef from the Food Network's Hell's Kitchen, so it's no surprise his favorite cookware brand …

1
An Insider's Look into Glossier's CX 46:21

8M ago46:21

46:21

This episode of The Juice with Jess is JUICY! We're joined by Cati Brunell-Brutman, CX Manager at Glossier, to discuss inspiring teams, being a leader, showing up as your authentic self, and getting comfortable with data! Cati also pulls back the curtain on how Glossier runs CX! We discuss the complexity of their omnichannel network and how the CX …

1
Above the Fold: Creating an affirming church environment for LGBTQ+ members 5:45

8M ago5:45

5:45

Several churches in the Iowa City area have made a conscious effort to not only welcome LGBTQ+ people in their congregations, but to actively affirm their identity and show them allyship. Hear from a few of the church leaders who share how they make their place of worship safe for queer members on this episode. Above the Fold is hosted and produced…

1
How This Leader Turned a Viral Burnt Pan Video into Customer Experience Gold! 36:23

8M ago36:23

36:23

Welcome to the first episode of The Juice with Jess Cervellon! In this episode, we sit down with Nancy Gurd, the Associate Director of CX at Caraway, and talk about everything from dealing with negative viral videos, implementing AI into your customer support, personalizing customer support, and Nancy's best (and worst) customer experiences! GET 10…

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