Jimmy The Giant — YouTuber on Parkour, Building an Audience and Content Creation

Rad Season Action Sports Podcast

Kieren Owen, otherwise known as YouTuber Jimmy The Giant or The Internet’s Louis Theroux is a storyteller, musician and sub culture enthusiast.
Kieren got hooked on two things at an early age, parkour and making videos. Growing up he had a group of mates who he would practice parkour with and film. They created a parkour lifestyle brand called Marrero Gang. The company fell apart after a few years. He still wanted to make videos and had built a name for himself as Jimmy The Giant through music. He took over the Marrero Gang YouTube Channel. His first documentary on the new channel called ‘How One Man Nearly Destroyed Parkour’ went viral.
Jimmy The Giant continued to create documentary style videos about parkour. He then expanded out into content on interesting sub cultures and action sports targeting a larger audience. He’s now gone full time as a content creature building his YouTube channel to 229k subscribers and over 41 million views.
We talk about...

→ Content strategies he used to grow his YouTube Channel,

→ Covering Action Sports events around the world

→ Advice for starting your own YouTube Channel

→ Content Creation and broadening out by not staying in a niche
You can follow what Jimmy The Giant is up to on Instagram at jimmythegiantuk and be sure to check out his YouTube Channel.
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The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.
For show notes and past guests, please visit: radseason
Past guests on The Rad Season Show include Chris Berkard, Gerry Lopez, Stacy Peralta, Bob Haro, Bob McKnight, Wim Hof, Garry Fisherm, Graham Jarvis, Mike Corey.

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