SmartEtailing 10-Minute Tuesday: 5/2/2023 Happy National Bike Month! Service and repairs are strong, update Google and your socials, Supplier Sync tech tip

Around the Workstand

• Happy National Bike Month!
  • How are you celebrating?
  • Sweet Library Content - Content > Page Editor > Library Pages
  • Even Sweeter Premium Content Package - email [e-mail] to sign up for this package
• Capitalize on service department success
  • Based on People for Bikes reports this remains a bright spot in the industry right now - up 10% in February
  • Think about how many people bought bikes from you in 2020/2021…are they coming back in for repairs/maintenance? Maybe there is an educational opportunity here
    • Automate that follow-up to grow sales from existing customers
  • It’s about more than selling your services - help your riders understand the benefits of basic maintenance
    • pumping up tires, routine safety checks, flat-resistant parts and accessories
    • maybe a free clinic for your community? Women’s and non-binary events?
    • have a quick turnaround time on scheduled repairs, talk about it!
  • Lil Google my business and Facebook page maintenance reminder
  • Helping folks use the bikes they already have is a great marketing and business tactic
• Tech tip: Supplier Sync Exclusion Settings
  • If you haven’t reviewed your current settings in a while, it’s worth a look
    • Maybe you should remove some exclusions to open up what’s offered
    • Are brands or categories showing up that you don’t support?
    • We’ve added Suppliers for Fulfillment/Drop Shipping, why not let them fulfill more products?

Be sure to email your questions to [e-mail]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [e-mail] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [e-mail].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...