Building A Sustainable Product Business with Kind Laundry Detergent Founders Angie and Bernard Tran

The Road to Seven

“To have your partner that has the exact same goals and vision as you do makes it a little easier.”

- Bernie Law

Angie Tran and Bernie Law are on a mission to eliminate the one billion plastic detergent jugs that are polluting our planet, each and every year! Their revolutionary Kind Laundry detergent strips have been awarded the Best Eco-Friendly Laundry Detergent Award from Better Homes & Gardens — and their vision for a more sustainable future is one that I can wholeheartedly get behind!

Angie and Bernie founded Kind Laundry two and a half years ago after a shared epiphany during laundry day at their home. The concept? A detergent that was fully sustainable, from the soap to the packaging. Although they launched in the middle of the pandemic, their e-commerce background helped them to quickly gain some raving fans.

During this episode of the Road to Seven, Angie and Bernie share the key insights and strategies that helped them successfully launch and build their brand. Listen now, and then join us in creating less household waste!

You’ll discover:‌ ‌

• How they sold out their first 3000 units (during a nightmare of pandemic logistical issues!)
• How they kept the trust and loyalty of their customers after running out of product and facing restocking delays
• Key tips for nurturing a healthy and successful professional/personal partnership

About Guests: Angie Tran and Bernard Law are the founders of Kind Laundry, which promotes zero-waste laundry through its award-winning detergent sheets — a better alternative to your traditional detergent. They wake up every morning excited by the impact they can make to our beautiful planet. Their products are sustainable, contain no harmful chemicals, and are much easier to use.

Highlights:‌ ‌

00:01 Intro

03:03 Founding Kind Laundry

05:30 First business

06:33 Finding the first customers

08:23 Partnerships

14:14 Overcoming the ‘sold-out’ hurdle

16:19 Funding

17:42 Cruise vacation & team optimization

23:39 First hires

25:26 What’s next?

Links:‌

Angie Tran & Bernie Law

http://www.kindlaundry.com

TikTok: @kindlaundry

Instagram: @kindlaundry

What The Heck Is EOS & Traction: Get a Grip on Your Business by Gino Wickman

https://ginowickman.com/books

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