E29: News Engagement Redefined: Editorial Wisdom Meets Algorithmic Precision
Manage episode 404589861 series 3555870
Explore the delicate balance between editorial wisdom and algorithmic precision in engaging news readers. Learn how Udit's approach redefines news engagement, driving profits for otherwise non-profitable media brands. This episode is where tradition meets innovation, and the media takes a leap into the future.
- (00:43) - Unraveling the Media Maze: Strategies for Revenue Optimization
- (02:54) - Evolving Revenue Models: A Journey through Media's Shifting Focus
- (04:54) - The Intent-Driven Approach to Successful Affiliate Marketing
- (08:20) - Enhancing Social Media Content for Traffic and Engagement
- (14:19) - Navigating the Ephemeral Nature of Content: A Deep Dive into Editorial Choices
- (17:04) - Inside Outlook Group: Navigating the Digital Ecosystem and Consumer Touchpoints
- (19:20) - Transforming Uninstalls into Engaged Subscribers At Inkl
- (24:28) - Engagement Balance: Nurturing User Interests without Echo Chambers
- (29:11) - Value Creation in Digital Media: Beyond Engagement Metrics
- (35:23) - From Acquisition to Retention: Decoding the First 120 Days
- (39:31) - Content, Context, and Personalization: Engineering Daily Engagement in News Media
- (41:44) - Navigating the Technology Landscape: Achieving ROI in a Legacy Media Company
- (47:02) - Unlocking User Profiles: CDPs and the Future of Personalized Content
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