Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee

Keep Optimising

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane.

In this episode, we discuss:

• Strategic selection of marketplaces
• Understanding and leveraging customer demographics and behaviors
• Balanced approach to metrics and feedback in new channels
• The 5 facets to look at when deciding which marketplace to go with

Dive in:

[03:54] Fell in love with eCommerce, driven to impact.

[09:18] Using right resources, channels, and profitable growth.

[11:51] Prioritize growth channel, assess demand, seek tools.

[13:52] Business objectives, talent expertise, sustainable growth strategy.

[16:49] Measuring sales targets, metrics, and audience goals.

[20:28] Clear brand message, great customer experience.

[23:19] Insider Tips from Jamie!

Full notes here: https://keepopt.com/204

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