How a Red Hockey Jersey Made Paresh an Unforgettable Affiliate Marketing Leader

The Boost with Greg Rollett

In this episode of The Boost, host Greg Rollett sits down with Paresh Vadavia, a leading voice in affiliate marketing and Partner at Gen3 Marketing, to uncover the secrets to building meaningful connections, fostering long-term partnerships, and thriving in a competitive industry. With nearly two decades of experience, Paresh shares invaluable insights on how he scaled Gen3 Marketing into a global powerhouse with over 500 managed programs and 200 employees worldwide.

Greg and Paresh delve into the strategies that make affiliate marketing a relationship-driven business, exploring why in-person interactions still reign supreme, how to stand out at industry events, and the importance of consistency and preparation in building trust and seizing opportunities.

Whether you’re an affiliate marketer, brand, or publisher, or simply someone looking to up your networking game, this episode is packed with actionable insights and real-world advice to help you grow your business and your community.

Watch this episode to learn:

•Why in-person connections are still the most powerful driver of business growth.

•The art of standing out at events to leave a lasting impression.

•How preparation and persistence turn initial meetings into long-term partnerships.

•Tips for fostering collaboration and building trust in the affiliate marketing world.

•The strategies Gen3 Marketing uses to stay ahead, including AI and strategic acquisitions.

About The Boost:

The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce.

Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.

The Boost Is Presented By:

The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates

Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west

Get In Touch:

Greg Rollett can be reached at [e-mail]

https://www.linkedin.com/in/gregrollett/

https://x.com/gregrollett