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Ep. 62: Video in Email Marketing Has Finally Arrived
Manage episode 245624572 series 1523350
Bob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bob then dives into how to use data, such as location and time of day, to make video even more relevant to subscribers (8:30). He then shares video content test results (11:00) and advice on optimizing messages based on those results (12:45), and then how the video experience differs from animated GIFs (15:50). He covers how to handle email clients that don’t support video (17:00), offers examples of how retailers using video in email (18:00), and what to expect when using video (19:40). Finally, Bob offers advice on how to get started using video in your email marketing, from selecting content and tools to overcoming time constraints with AI (23:00).
Don’t forget to rate, review, and subscribe.
For More:
Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz
Playable:
Website: http://www.Playable.video
Bob Hitching: Bob@Playable.video.com
Bronto Marketing Platform:
LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/
Twitter: https://www.twitter.com/Bronto
Website: https://www.bronto.com
82 jaksoa
Ep. 62: Video in Email Marketing Has Finally Arrived
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
Manage episode 245624572 series 1523350
Bob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bob then dives into how to use data, such as location and time of day, to make video even more relevant to subscribers (8:30). He then shares video content test results (11:00) and advice on optimizing messages based on those results (12:45), and then how the video experience differs from animated GIFs (15:50). He covers how to handle email clients that don’t support video (17:00), offers examples of how retailers using video in email (18:00), and what to expect when using video (19:40). Finally, Bob offers advice on how to get started using video in your email marketing, from selecting content and tools to overcoming time constraints with AI (23:00).
Don’t forget to rate, review, and subscribe.
For More:
Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz
Playable:
Website: http://www.Playable.video
Bob Hitching: Bob@Playable.video.com
Bronto Marketing Platform:
LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/
Twitter: https://www.twitter.com/Bronto
Website: https://www.bronto.com
82 jaksoa
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