Parhaat AdExchanger Podcastit (2024)

1
Wendy Clark Says, ‘Do Your Homework’ 1:04:13

1d ago1:04:13

1:04:13

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.

1
Political Advertising Post-Mortem Analysis, Part Deux 40:54

1d ago40:54

40:54

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

1
The Role Of Ad Dollars In The 2024 Presidential Election 38:42

9d ago38:42

38:42

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

1
The Case For Turning Google’s Network Biz Into A Nonprofit 54:57

12d ago54:57

54:57

If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.

1
The Culture Clash Underneath Creative Ad Tech - E316 37:41

14d ago37:41

37:41

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

1
Talking Shop With Mike Ryan, The PMax Whisperer 41:04

17d ago41:04

41:04

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

1
The Curation Debate - E315 27:50

22d ago27:50

27:50

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

1
Back To Marketing Basics, With Back Market’s New CMO 51:54

24d ago51:54

51:54

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

1
Unboxing Amazon Ads’ Ad Tech - E314 33:31

29d ago33:31

33:31

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

1
Pitching Performance, With Pinterest’s CRO 45:05

1M ago45:05

45:05

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.

1
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? 29:20

1M ago29:20

29:20

As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.

1
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead 44:49

1M ago44:49

44:49

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.…

1
The US v. Google Witnesses Have Spoken – Now What? - E312 32:41

1M ago32:41

32:41

It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

1
Oracle Memories, With Omar Tawakol 51:17

2M ago51:17

51:17

Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.

1
Waiting On A Judge And The Polls - E311 39:40

2M ago39:40

39:40

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

1
Ari Paparo, On The Ground In Virginia 52:55

2M ago52:55

52:55

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

1
View From The US v. Google Trial Press Box - E310 42:30

2M ago42:30

42:30

After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

1
Adam Heimlich, Ad Tech Time Traveler 52:08

2M ago52:08

52:08

If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

1
An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309 41:51

2M ago41:51

41:51

Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.

1
Talking Advanced Audiences With NBCU’s Alison Levin 46:23

2M ago46:23

46:23

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

1
Uncloaking A New Programmatic Scam - E308 39:39

2M ago39:39

39:39

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

1
An AMA With Reddit’s New VP Of Ad Product 52:36

2M ago52:36

52:36

It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.

1
Google’s Header Bidding Countermeasures Go On Trial - E307 35:07

3M ago35:07

35:07

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

1
Gopuff Goes In-House 56:36

3M ago56:36

56:36

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.

1
The VC POV - E306 42:22

3M ago42:22

42:22

Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?

1
Let’s Live In A Data Democracy 56:25

3M ago56:25

56:25

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

1
Agency Ad Tech - E305 46:06

3M ago46:06

46:06

Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

1
Hyundai’s New Marketing Direction 1:03:01

3M ago1:03:01

1:03:01

Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.

1
Inside The Ruling That Deemed Google Search A Monopoly - E304 42:46

3M ago42:46

42:46

Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

1
The Move Toward Better Measurement 53:17

3M ago53:17

53:17

There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

1
The Looming Question Of Cookie Consent 44:29

4M ago44:29

44:29

What will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.

1
The Skeptical Technologist 54:27

4M ago54:27

54:27

AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”

1
The Third-Party Cookie Pardon - E302 36:02

4M ago36:02

36:02

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

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