Parhaat Christopher Lochhead Podcastit (2024)

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380 The Innovator’s Delusion | Category Pirates 45:07

19h ago45:07

45:07

On this episode of Christopher Lochhead: Follow Your Different, Christopher and fellow Category Pirate Eddie Yoon dive into the misconceptions surrounding innovation and market dynamics. This episode is a must-listen for business leaders and entrepreneurs who want to navigate the complexities of today’s market more effectively. You’re listening to …

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206 The One-Sentence Strategy | Pirate Jam 10:15

6d ago10:15

10:15

On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence Strategy. They discuss how successful companies, from large enterprises to solopreneurs, leverage concise strategies to drive focus and alignment. Highlighting examples like Gille…

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379 Breaking the Cycle of Competition: Seth Godin on Winning Your Own Game 54:28

8d ago54:28

54:28

On this episode of Christopher Lochhead: Follow Your Different, we engage with marketing innovator and bestselling author Seth Godin. We explore the transformative impact of AI on business, the significance of personal agency, and the pitfalls of hustle culture. Seth emphasizes the importance of choosing customers and competition wisely, as these d…

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378 From Combat to Competition: How Command Sergeant Major Gretchen Evans Redefined Resilience 1:36:24

15d ago1:36:24

1:36:24

On this episode of Christopher Lochhead: Follow Your Different, we engage in a profound conversation with Command Sergeant Major Gretchen Evans, a decorated veteran who served 27 years in the U.S. Army. Gretchen shares her inspiring journey, from her motivations for joining the military to her experiences as one of the few women in a male-dominated…

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377 One Woman’s October 7th Bravery At The Nova Festival Massacre In Israel with Natalie Sanandaji 1:28:46

22d ago1:28:46

1:28:46

In this episode of Christopher Lochhead: Follow Your Different, we look back into the harrowing events of October 7th, 2023, when Hamas launched a devastating attack on Israel, resulting in the largest massacre of Jews since World War II. This episode features an overview of the geopolitical context, the humanitarian crisis in Gaza, and a firsthand…

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376 Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization with Professor Edward Slingerland, Distinguished Scholar and Professor of Philosophy UBC 1:21:34

29d ago1:21:34

1:21:34

In the spirit of Oktoberfest, this episode of the Christopher Lochhead: Follow Your Different is a look back into our conversation with Professor Edward Slingerland, a distinguished scholar and author of Drunk: How We Sipped, Danced, and Stumbled Our Way into Civilization. They delve into the cultural and historical significance of alcohol consumpt…

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375 Rambling Redefined: Category Design and the Janus Motorcycle Revolution with Richard Worsham & Grant Longenbaugh 1:21:51

1M ago1:21:51

1:21:51

On this episode of Chistopher Lochhead: Follow Your Different, we talk with Richard Worsham and Grant Longenbaugh, the President and CMO of Janus Motorcycles. They discuss Janus’s unique approach to motorcycle design, emphasizing craftsmanship, simplicity, and a distinctive riding experience called “rambling.” Richard and Grant share their journey …

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374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories 1:06:47

1M ago1:06:47

1:06:47

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hid…

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373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships 59:03

2M ago59:03

59:03

On this episode of Christopher Lochhead: Follow Your Different, we have an insightful conversation with Dr. Judy Ho, a renowned clinical and forensic neuropsychologist, to explore attachment theory and its impact on personal and professional relationships. Dr. Judy Ho explains how early caregiver relationships shape our emotional responses and inte…

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372 From Homeless to Millionaire: Grace Vandecruze and The Power of Believing Beyond Your Limits 58:51

2M ago58:51

58:51

On this episode of Christopher Lochhead: Follow Your Different, our guest Grace Vandecruze treats us to an extraordinary story of resilience, determination, and financial empowerment. Grace shares her remarkable journey from a childhood marked by poverty and homelessness to becoming a successful entrepreneur and financial advisor. You’re listening …

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371 Every Startup Needs a Problem: AI, Startups, and the Art of Storytelling with Adam Frankl 1:35:06

2M ago1:35:06

1:35:06

On this episode of Christopher Lochhead: Follow Your Different, we engage in a compelling conversation with Adam Frankl, a seasoned expert in the tech startup world. With over two decades of experience, Adam shares his insights on the current state of tech startups, particularly in light of the rapid advancements in artificial intelligence (AI). In…

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370 Character and Leadership: The Power of Ethics in an Uncertain World with Dr. Susan Liautaud 1:47:13

3M ago1:47:13

1:47:13

On this episode of Christopher Lochhead: Follow Your Different, we engage in a thought-provoking dialogue with Dr. Susan Liautaud, a renowned ethicist and professor at Stanford University.With Dr. Liautaud, we explore the complexities of ethical decision-making in today’s fast-paced world, focusing on leadership, resilience, and the impact of emerg…

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369 Educating Against Hate: Dr. Robert Wolf’s Mission Against Antisemitism 1:06:27

3M ago1:06:27

1:06:27

On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Dr. Robert Wolf and delve into the harrowing yet inspiring story of his father, a Hungarian Jewish man who survived the Holocaust and escaped oppressive regimes.This episode is not just a recounting of historical events but a powerful call to action agai…

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368 A Call to Serve: Shelane Etchison on Leadership, Legacy, and Her Fight for Political Change 1:26:23

3M ago1:26:23

1:26:23

On this episode of Christopher Lochhead: Follow Your Different we have an in-depth conversation with Shelane Etchison, a veteran who is currently running for office in the US government.This episode is a compelling exploration of Shelane's remarkable journey from a non-military background to serving in the Army, her experiences in combat, and her m…

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205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective 32:27

3M ago32:27

32:27

On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that “the category makes the brand, not the other way around.” This principle underscores the importance of understanding and defining a category in marketing, as it can pr…

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367 The Pursuit of Peace For Ukraine In the Face of Evil with Roman Sheremeta 1:05:29

4M ago1:05:29

1:05:29

On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Roman Sheremeta, a distinguished behavioral economist and professor at Case Western Reserve University.Roman shares his personal experiences and insights on the ongoing war in Ukraine, highlighting the resilience of the Ukrainian people and the devastati…

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366 Pattern Breakers: Mike Maples Jr. of Floodgate on Disruptive Thinking and Transformative Ventures 1:17:41

4M ago1:17:41

1:17:41

On this episode of the Christopher Lochhead: Follow Your Different we have a conversation with Mike Maples Jr., co-founder of Floodgate, about his new book "Pattern Breakers."We explore the concept of Pattern Breakers, non-consensus thinking, and the breakthrough sequence for startups. Mike shares some insights on the role of language in defining n…

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365 The Hidden Power of Games, Their Impact on Us, and Why They Matter with Kelly Clancy, Neuroscientist and Author of “Playing With Reality” 1:07:36

4M ago1:07:36

1:07:36

On this episode of Christopher Lochhead: Follow Your Different, we engage in a captivating discussion with neuroscientist and author, Kelly Clancy.We explore the profound impact of games on human behavior and society, highlighting their dual nature as both trivial pastimes and cognitive tools. Kelly delves into how games shape intelligence, social …

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364 Building a Lean, Mean AI Machine: The Future of Business Conversations with Krish Ramineni, CEO of Fireflies.AI 1:07:07

4M ago1:07:07

1:07:07

On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Krish Ramineni, co-founder and CEO of Fireflies.ai.We explore the transformative impact of AI on business operations, focusing on Fireflies.ai's journey from a Bay Area startup to a leader in AI-driven transcription and conversation analysis. Krish Ramin…

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204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective 27:03

4M ago27:03

27:03

On this episode of Lochhead on Marketing, Christopher Lochhead and Eddie Yoon dissects Apple’s latest announcements from the 2024 Worldwide Developers Conference (WWDC) on an all-new Pirates Perspective. The conversation centers around Apple’s introduction of Apple Intelligence, a cutting-edge AI-driven personal intelligence system, and their strat…

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363 Championing Change from Within with Congressional Candidate Tim Alexander 1:45:17

4M ago1:45:17

1:45:17

On this episode of Christopher Lochhead: Follow Your Different, we talk with a seasoned law enforcement officer and congressional candidate, Tim Alexander.Tim Alexander shares his inspiring journey from a challenging childhood to a distinguished career in law enforcement, driven by a pivotal encounter with police misconduct and his grandfather's wi…

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362 The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates 41:19

5M ago41:19

41:19

On this episode of Christopher Lochhead: Follow Your Different, we delve into the revolutionary concept of the experience economy. Coined by Joe Pine and James Gilmore in the late 1990s, the experience economy has transformed how businesses engage with customers.This episode will break down the key insights from our conversation, offering actionabl…

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203 A Tribute to Bill Walton 1:53:57

5M ago1:53:57

1:53:57

On this episode of Lochhead on Marketing, I would like to share with you a very special tribute to a man who’s not only a legend in the world of basketball but also a cherished friend of mine—Bill Walton. Join me as we take a walk down memory lane, revisiting the first time Bill graced my podcast with his presence and the indelible mark he’s left o…

1
361 A Tribute to Bill Walton

5M ago

—

On this episode of Christopher Lochhead: Follow Your Different, I would like to share with you a very special tribute to a man who's not only a legend in the world of basketball but also a cherished friend of mine—Bill Walton.Join me as we take a walk down memory lane, revisiting the first time Bill graced my podcast with his presence and the indel…

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202 2024 Is 1939 (Again) In America 31:46

5M ago31:46

31:46

On this episode of Lochhead on Marketing, the conversation takes a deep dive into the complex and sensitive situation in Gaza, Palestine, Israel, and the broader Middle East, and how our perception here in America is being warped by misinformation from different sides. Welcome to Lochhead on Marketing. The number one charting marketing podcast for …

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360 2024 Is 1939 (Again) In America 31:31

5M ago31:31

31:31

On this episode of Christopher Lochhead: Follow Your Different, the conversation takes a deep dive into the complex and sensitive situation in Gaza, Palestine, Israel, and the broader Middle East, and how our perception here in America is being warped by misinformation from different sides.You’re listening to Christopher Lochhead: Follow Your Diffe…

1
201 Category Creation: How To Dam The Demand 11:42

5M ago11:42

11:42

On this episode of Lochhead of Marketing, we review a powerful strategy that has the potential to revolutionize how you approach marketing and demand creation for your product or service. We call this strategy “damming the demand,” and it’s all about redirecting existing consumer desire to carve out a new category that you can dominate. If you’re n…

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359 Life Is In The Transitions with NY Times Bestselling Author Bruce Feiler 1:25:48

5M ago1:25:48

1:25:48

Here at Christopher Lochhead: Follow Your Different, we’ve had the privilege of engaging in conversations that transcend the ordinary, delving into the depths of what truly makes us tick. On this episode, we sat down with Bruce Feiler, an acclaimed New York Times best-selling author, to explore his work, "Life Is in the Transitions."Bruce Feiler is…

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200 Thinking About Thinking Is The Most Important Kind Of Thinking 17:26

6M ago17:26

17:26

On this episode of Lochhead on Marketing, let’s talk about why thinking about thinking is the most important kind of thinking. This isn’t just another buzz phrase; it’s a fundamental practice that can revolutionize the way we approach entrepreneurship, marketing, and business strategy. So we thought that it would be a good idea to refresh new liste…

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358 Unlocking Revenue: AI’s Predictive Power in Business with Clari CEO Andy Byrne 52:29

6M ago52:29

52:29

Welcome to a special episode of Christopher Lochhead: Follow Your Different, where we dive deep into the intersection of artificial intelligence (AI) and business growth. Today, we have the pleasure of speaking with a visionary in the realm of AI and revenue generation, Andy Byrne.Andy Byrne is the visionary CEO of Clari, a leading revenue operatio…

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199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective 18:55

6M ago18:55

18:55

Today on Lochhead on Marketing, we want to share some insights from a riveting discussion we had with Eddie Yoon, our category pirate brother, about a monumental move by Apple. We’re talking about a colossal $110 billion stock buyback and what it means for the tech giant’s innovation trajectory, particularly in the realm of artificial intelligence …

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357 Crowning Achievements: Shante & Lauren’s Trailblazing Journey in Wig Rental Category Design with Shante Frazier and Lauren Mitchell of WellCapped 1:06:28

6M ago1:06:28

1:06:28

On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of sitting down with two remarkable entrepreneurs, Shante Frazier and Lauren Mitchell, the co-founders of WellCapped.In our conversation, we delved into the origins of their groundbreaking service, the hurdles they've overcome, and their ambitious vision for the fu…

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356 Unbroken Spirit: The Fight To Save American Wild Horses with Scott Wilson of American Wild Horse Conservation 58:41

6M ago58:41

58:41

Here at Christopher Lochhead: Follow Your Different, we've had the privilege of engaging in conversations that are not just thought-provoking, but also deeply impactful. On this episode, we sit down with Scott Wilson, the passionate co-founder of American Wild Horse Conservation, to discuss a topic close to both our hearts: the plight of America's …

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355 How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes 1:10:53

7M ago1:10:53

1:10:53

On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of welcoming Sean Riley, the co-founder of Dude Wipes.For those unfamiliar with it, Dude Wipes is a brand that has revolutionized the concept of personal hygiene with a superior alternative to traditional toilet paper. Sean shares the story of how Dude Wipes catapu…

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198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog 14:06

7M ago14:06

14:06

On this episode of Lochhead on Marketing, it’s time again to shave that Marketing Dog with Christopher Lochhead. If you’re an avid listener of the podcast, you probably think you’re experiencing déjà vu. But we think that people still don’t get this simple concept, that it merits a replay. It is also a good reminder for others who may be falling in…

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354 Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category 1:08:54

7M ago1:08:54

1:08:54

On this episode of Christopher Lochhead: Follow your Different, we have a conversation with Carl Daikeler, the visionary CEO of BODi (formerly known as Beachbody).We explore Carl's remarkable journey in the fitness industry, beginning with the inception of the eight-minute abs video series—a concept that sprang from his own need for a quick and eff…

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353 Russia Could Have Been Legendary: Russia’s Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line 1:09:19

7M ago1:09:19

1:09:19

On this episode of Christopher Lochhead: Follow Your Different, we are joined again by a dear friend, Kevin Maney, as he shares stories about the missed opportunities for innovation after Soviet Union's fall.Kevin Maney has a new book out called Red Bottom Line, wherehe tells his firsthand experience as a young USA Today reporter in Russia during t…

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197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon 6:42

7M ago6:42

6:42

On this episode of Lochhead on Marketing, we are presenting Christopher’s partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing lightning strike with the Tesla Cybertruck as a textbook example. Eddie Yoon is the category design guru to the S &P 500, and he’s written more about cate…

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352 Big Bets and the Future of Leadership with John Rossman, Author of Big Bet Leadership 1:24:53

7M ago1:24:53

1:24:53

On this episode of Christopher Lochhead: Follow Your Different, we are joined by our friend and multi-time guest, John Rossman.John Rossman is a Master of Innovation and former Amazon Executive who brings to the table his insights from his new book, Big Bet Leadership: Your playbook for winning in the hyper digital era. His experiences with industr…

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196 Marketing The Problem, Not Your Solution 18:09

7M ago18:09

18:09

On this episode of Lochhead on Marketing, we talk about why marketing the user’s problem works, but marketing only your brand/product/solutions doesn’t.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.The Importance of Understanding Consumer Proble…

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351 The Harm of Childhood Trauma and the Hope of Resilience with Dr. Marc Hauser, Author of Vulnerable Minds 1:10:00

7M ago1:10:00

1:10:00

On this episode of Christopher Lochhead: Follow Your Different, we are joined by educator, neuroscientist, and former Professor of Evolutionary Biology and Psychology at Harvard, Dr. Marc Hauser.Dr. Marc Hauser has a new book out called Vulnerable Minds: The harm of childhood trauma in the hope of resilience.You should also know this is a very adul…

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195 From Category Contenders to Category Kings with Al Ramadan 1:31:17

8M ago1:31:17

1:31:17

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King.We’ll dig into what is a category contender in what it takes to win the 18-to-36-month epic category battle that every tech startup faces. So if you're an entrepreneur or mar…

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350 The AI Startup Teaching Kids To Build Tech Startups with Hannah Grady Williams and Ted Dintersmith of d’Skills 1:09:56

8M ago1:09:56

1:09:56

On this episode of Christopher Lochhead: Follow Your Different, we bridge the gap between native analogs and native digitals in business by having a dialogue between the VC legend Ted Dintersmith and one of the new legends of her generation, Hannah Grady Williams.Ted Dintersmith is a VC legend on the East Coast. He's a former venture capitalist and…

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194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective 11:43

8M ago11:43

11:43

Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your business.From time to time, we drop these video discussions that three of us have in Category Pirates, and this one I thought you might also enjoy. If yo…

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349 October 7th Horror To Hope: A Tech Startup For Every Fallen Israeli with Izhar Shay & Ophir Shay, Next October Co-Founders 1:29:04

8M ago1:29:04

1:29:04

On this episode of Christopher Lochhead: Follow Your Different, we are joined by Izhar and Ophir Shay, a father and brother to Israelis who have lost their lives in the Hamas attack. Today, they share how they chose to honor their fallen, in what can only be described as, Different.Izhar Shay is an entrepreneur – a venture capitalist, very successf…

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193 Your Biggest Competition Is Thinking You Have Competition 15:53

8M ago15:53

15:53

On this episode of Lochhead on Marketing, let’s talk about a trap that most budding Category Designers fall for, and that’s thinking about competition.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.Feature Battle vs Category BattleChristopher sha…

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348 How Young People Can Become AI Entrepreneurs In 10 Weeks with Hannah Grady Williams CEO of d’Skills 51:35

8M ago51:35

51:35

On this episode of Christopher Lochhead: Follow Your Different, we unveil what's really possible for young people when they're set up to win as modern entrepreneurs, leveraging new AI technology. And who better to showcase it than the Gen Z whisperer for CEOs and executives, Hannah Grady Williams.Hannah Grady Williams is back, and she’s here to tal…

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192 Stop Trying to Fit In! 10:49

8M ago10:49

10:49

On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.Everyone Wants to Fit InThere’s an ongoing trend in the business, startup and marketing world of comp…

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347 Bouncing Back: Facing and Conquering Life’s Toughest Challenges with Combat Veteran Travis Mills 1:11:35

8M ago1:11:35

1:11:35

We all encounter radical challenges, and we face big choices about how we approach life in the most challenging moments and learn to survive in – maybe even thrive. Today, we are joined by a combat veteran, retired US Army Staff Sergeant Travis Mills, as he shares his challenges and the choices he has made to get to where he is today.Travis Mills i…

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191 Gemini Can Testify It’s A Bland Rebrand! 12:28

9M ago12:28

12:28

Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.The Good Reason to “Rebrand”Befo…

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