This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
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Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimizati ...
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Business Fabulous is for passionate entrepreneurs who want to make a difference and grow their business--in less than 30 minutes! Each episode is filled with actionable content and EASY to apply strategies to take your business from right now to FABULOUS! Get ready to take notes and get Business Fabulous.
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1
How to learn from your competition data (encore) / ep302
26:19
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26:19
In this episode, Cinthia discusses how to learn from your competition data, specifically in relation to SEO competitive data. She emphasizes the importance of understanding your keywords and getting awareness of where you're ranking and getting traffic from. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/lear…
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Using Debt as a Tool for Business Growth with Danielle Hendon / ep301
35:04
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35:04
In this conversation, Cinthia interviews Danielle Hayden, a fractional CFO, about money management and financial mindset for women-owned businesses. They discuss the importance of continually learning and seeking support in managing finances, as well as common mindset issues that women face. We can’t wait for you to listen to this incredible episod…
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Mom Update: SEO agency growth, the 2s, and building my team
20:09
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20:09
In this episode, Cinthia celebrates the 300th episode of her podcast and reflects on her journey as a podcaster and a mom. She shares updates on her daughter's growth and development, her experience navigating motherhood and business, and how things have evolved over time. Information about the Mom Biz Mastermind 2024 here: https://courses.digitalb…
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When you don’t like your keywords (encore) / ep299
23:39
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23:39
In this episode, Cinthia discusses what to do when you don't like your SEO keywords. She reassures listeners that it's normal to feel this way and provides tips for handling this situation. We hope this helps keep you motivated and consistent with your SEO efforts. More information about SEO Holiday Prep Workshop here: https://courses.digitalbloomi…
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Business Loans and Cashflow Managment |Daniel Yerushalmi & Yaron Been
22:33
22:33
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22:33
Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth. Listeners will discov…
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Keywords and Branding with Calvina Nguyen / ep298
38:14
38:14
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38:14
In this conversation, Cinthia and Calvina discuss the importance of keywords in branding and SEO. They explain how keywords help businesses get seen and connect with their target audience. They also discuss the different types of keywords, including transactional and informational keywords, and how they can be used to attract and retain clients. Lo…
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SEO Demo Call - SEO Seasons Society Behind the Scenes / ep297
23:10
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23:10
Welcome the behind the scenes SEO Seasons Society demo call! In this call I take you behind the scenes in my SEO membership and you see exactly how our monthly demo calls go down. We cover keyword research, SEO tool errors and a few other things. Enjoy! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/seo-demo-…
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Reflections on the first Ravel Retreat / ep296
18:32
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18:32
In this episode, I share my experience at the Ravel Retreat and the importance of finding spaces for personal exploration and reflection. The retreat provided a safe and open space for conversations about business and lifestyle goals, and we were all able to support and learn from each other. Can’t wait for you to listen! Website Links: Full episod…
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AI for Copywriting Creativity with Shelley Smith / ep295
48:33
48:33
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48:33
In this conversation, Shelly and I discuss the use of AI in copywriting and content creation. We emphasize the importance of using AI as a tool to enhance and amplify human creativity, rather than replacing it. We provide tips for using AI effectively, such as preparing beforehand, injecting personality and refining the content, and experimenting w…
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Creating new content vs. optimizing old (encore) / ep294
25:18
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25:18
In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity k…
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How to sell Web Analytics services to my clients / ep293
16:47
16:47
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16:47
In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the re…
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1
Why is my website traffic going down? (encore) / ep292
31:51
31:51
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31:51
In this episode, I discuss why your website traffic may be going down and provide insights into both external and internal factors that could be affecting it. I cover topics such as changes in search trends, increased competition, Google algorithm updates, search intent, content quality, and technical issues. Website Links: Full episode shownotes f…
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My traffic has plateaued - now what? (encore) / ep291
20:23
20:23
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20:23
In this episode, I look through some strategies for analyzing and overcoming plateaued traffic to improve SEO performance. I clarify that experiencing a traffic plateau is typical and should not be viewed as a setback. The focus is on pinpointing specific keywords and pages with potential for improved rankings. I advise utilizing the Search Console…
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1
How to use GA4 effectively with your clients / ep290
16:44
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16:44
Let’s talk tips for using Google Analytics 4 effectively with clients. Here we cover how to understand your client’s goals and relate them back to GA4, as well as one simple report you can start sharing with client’s today that is easy for both of you to wrap your head around. Can’t wait for you to listen! Website Links: Full episode shownotes for …
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Visibility and SEO with Calvina Nguyen / ep289
33:21
33:21
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33:21
Let’s talk about visibility and SEO! In this conversation with my friend Calvina, we talk about the concept of visibility and its significance for brands and businesses online. We cover both SEO and visual branding in achieving visibility, as well as the practical means of enhancing visibility through different online platforms. We also review the …
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1
Long tail vs. short tail keywords (encore) / ep288
21:44
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21:44
Ok - let’s get slightly technical for a second. Let’s talk about long tail vs. short tail keywords. This is something my clients and audience have asked me about and I want to give you some pointers when it comes to picking the right length keywords for your blog and website. Full episode shownotes: https://digitalbloomiq.com/seo/long-tail-vs-short…
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Let’s talk SEO strategies specifically for Lawyers. In this episode I talk about optimizing your local SEO directories and ratings and reviews to attract more leads. I also highlights the significance of using relevant keywords and creating optimized websites to convert leads into clients. Full episode shownotes: https://digitalbloomiq.com/seo-for-…
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SEO Case Study with Hubert Johnson / ep286
26:35
26:35
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26:35
This is such a special conversation with Hubert Johnson, a tax attorney and our client at DBIQ. We discussed our successful partnership in improving the SEO and online presence of Guardian Tax Law. Initially, Hubert had reservations about SEO due to past experiences with other companies, but working with our team has brought significant growth and …
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1
How to choose keywords for SEO (encore) / ep285
42:32
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42:32
In this episode, Cinthia discusses how to pick the right keywords for your online business. No previous tech knowledge is required to understand this and start taking on your SEO today. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-choose-keywords-for-seo What You'll Learn in This Episode: How to align your keywords with your busine…
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Building company culture as a female founder with Ashley Cox / ep284
43:16
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43:16
In this conversation, Ashley and Cinthia discuss the importance of building a company culture that supports female founders. They talk about the need for a shared value system and a clear vision to guide decision-making and create a positive work environment. Looking to build your dream team? You’re in the right place! Full episode shownotes: https…
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1
Optimizing Ad Campaigns with Direct Response Advertising Hal Smith| Yaron Been
18:20
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18:20
In this episode Hal Smith and Yaron Been delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive suc…
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1
BTS SEO Seasons Society Demo Call (April 2024) / ep283
22:32
22:32
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22:32
In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this informat…
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1
How to find keywords for SEO (encore) / ep282
30:41
30:41
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30:41
In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right …
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1
DIY vs. Done for you - what should I do? with Calvina Nguyen
37:44
37:44
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37:44
In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confiden…
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1
What are keywords? (encore) / ep280
19:50
19:50
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19:50
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples o…
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GA Universal Data migration with Erika Austin / ep279
37:06
37:06
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37:06
In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloa…
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1
From Data to Dollars Financial Management for E-Commerce Entrepreneurs| Wayne Richard & Yaron Been
31:10
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31:10
Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success. Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the i…
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1
Behind the scenes of building a team + Mom Update with Cassandra Caruso
57:10
57:10
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57:10
In this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well. What You'll Learn in This Episode: How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being…
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Human Decision- Making and Neuro Science for Fearless Marketing| Randy Crane & Yaron Been
20:38
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20:38
In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insight…
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How to Be Your Best: Guide to Peak Performance Through Sleep Riley Jarvis| Yaron Been
23:01
23:01
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23:01
Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being. During a night's sleep, the body undergoes…
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Building Brands with Aligned Leadership and Outstanding Teams -Wayne Mullins & Yaron Been
25:52
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25:52
Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountabili…
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How Customer Voices Impact the Path to Brand Success| Leila Kairns & Yaron Been
20:30
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20:30
Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce. Episode Highlights 1. Customer Interviews & Usability Tes…
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Mastering Strategic Business Operations for Success with Lloyd Thompson| Yaron Been.
33:17
33:17
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33:17
In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations and maximizing productivity. Lloyd's journey into operations began with his technical background and leadership experience in …
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1
Power of Incentives in Growing E-Commerce Businesses
22:10
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22:10
In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017. Marketing Boost stands out by offering unique …
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1
The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been
31:30
31:30
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31:30
In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder…
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Instagram SEO with Molly Cahill / ep277
34:09
34:09
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34:09
In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also dive into customer journey convo, and how to understand your Instagram metrics. Full episode shownotes here: https://digitalbloomiq.com/pod/molly-cahill Get email …
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1
Wordpress alternatives for small businesses with Raechel Larsen / ep276
24:44
24:44
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24:44
In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous). We emphasized the need for user-friendly, integrated platforms that align with business needs and reduce reliance on plugins. Th…
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Creating a maternity leave plan for your business with Cassandra Vantriet / ep275
43:43
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43:43
In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life. We also share our experiences with building a conscious maternity leave, learning to embrace changes and adapt to everything that momhood brings, highlighting the impact on work and life balance. Full…
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SEO Prep for Holidays / ep274
17:45
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17:45
In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here:…
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1
Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been
39:07
39:07
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39:07
In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO). We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires. Talia shared valuable insights on conducting customer interviews, including tips on asking the right question…
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How Cashbacks Can Increase Your Profits | Oren Charnoff & Yaron Been
22:51
22:51
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22:51
Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack Topics Covered: -The problem with coupon codes -Why cashbacks are better than coupon code -Which brands should consider testing cashback related incentives and much more.. For more info: https://www.getfond…
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Pivoting your business energetically with Cassandra Caruso / ep273
31:54
31:54
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31:54
This is an incredible conversation with Cassandra Caruso, Designer and Intuitive Brand Mentor at Wild Dreams co. Together explore the energetic aspect of branding, discussing how to reconnect with the original brand vision and pivoting courageously to make a greater impact. We also touch on the significance of incorporating storytelling and followi…
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1
When your Instagram gets hacked / ep272
16:24
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16:24
In this podcast episode, Cinthia discusses the topic of Instagram hacking and shares tips on how to prevent it. She recounts a story of a friend whose Instagram account got hacked, leading to the loss of all her content and followers. Cinthia emphasizes the importance of not relying solely on social media platforms and suggests diversifying marketi…
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1
Psychology in Business and Life | Francisco Macedo & Yaron Been
48:09
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48:09
Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets). Francisco also holds a Phd in maths and has a lot of experience as a trader. Our conversation was very broad and focused mostly on personal development and developing traits of a leader. Topics Covered: -The importance of maths…
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Easy evergreen funnels for small businesses with Lindsay Hope / ep271
32:59
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32:59
In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content. We also get into testing and optimizing a live launch before transitioning to an evergreen funnel and tailoring em…
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1
How long should my blog post be? / ep270
18:00
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18:00
This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode! Full episode shownotes + extra tips here: https://digitalbloomiq.com/seo/how-long-should-my-blog-post-be-for-seo Get email updates on all podcast episodes (+ SEO tips, b…
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How Can Game Theory Principles Help You Increase Your Profits | Noah Healy & Yaron Been
48:45
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48:45
Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. Topics Covered: -The History of Commer…
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Creating an umbrella brand with Melissa Burkheimer / ep269
20:41
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20:41
Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures. Full episode shownotes +…
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How This Startup Is Revolutionzing the NFT Space | Vijay Pravin and Yaron Been
26:51
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26:51
Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem. Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space. Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key…
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How are health searches different from other types of searches / ep268
15:33
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15:33
Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/ranking-f…
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