Parhaat Mekanism Podcastit (2024)

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Mini: The Future of Influencer Marketing 3:23

4d ago3:23

3:23

How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content g…

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The Mechanics of Misinformation and Digital Tribalism (ft. Renee DiResta, author) 28:41

10d ago28:41

28:41

Join us on FUTUREPROOF. as we dive deep with Renée DiResta, a leading researcher at Stanford Internet Observatory, exploring the intricate web of online misinformation and its impact on society. Renée brings her extensive knowledge from investigating foreign influence operations, conspiracy theories, and the challenges posed by social media moderat…

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#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing 36:45

11d ago36:45

36:45

Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results. With a career spanning several major bra…

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AI: Promise or Peril? Unpacking the Reality (ft. Anindya Ghose & Ravi Bapna) 29:59

17d ago29:59

29:59

Welcome to another episode of FUTUREPROOF., where we dive into the technological forces shaping our lives and futures. Today, we’re joined by renowned AI experts Anindya Ghose and Ravi Bapna to discuss their new book, "Thrive: Maximizing Well-Being in the Age of AI." In this episode, we unpack the complexities and potential of AI through everyday e…

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Innovating at the Edge: AI & Creativity (ft. Philippe De Ridder) 29:01

24d ago29:01

29:01

Today, we’re joined by Philippe De Ridder, founder of Board of Innovation and a seasoned entrepreneur renowned for his forward-thinking approach to business and innovation. In today’s discussion, Philippe shares insights from his extensive experience working with global giants like Microsoft and Amazon. We delve into how AI is reshaping the creativ…

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#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director 35:17

25d ago35:17

35:17

In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contrib…

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Brain Overload: Adapting to Digital Distractions in the Screen Age (ft. author Richard Cytowic) 28:39

1M ago28:39

28:39

In this episode of FUTUREPROOF., we delve into a critical discussion with Dr. Richard Cytowic, a neurologist renowned for his research on how our ancient brain wiring contends with today's digital onslaught. Dr. Cytowic’s latest work, Your Stone Age Brain in the Screen Age, serves as the backbone of our conversation, exploring the future of human c…

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Mini: The Four Business Orientations 3:14

1M ago3:14

3:14

In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orienta…

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#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard 35:59

1M ago35:59

35:59

In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and…

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Human vs. Machine: Creativity in the AI Era (ft. Tommy Means, Mekanism) 25:44

1M ago25:44

25:44

Today's guest, Tommy Means, the mastermind behind Mekanism, brings a fresh perspective on the enduring power of human creativity. Tommy, who has directed culturally impactful campaigns for some of the world’s most influential brands, shares his insights on: The Unique Human Touch: How empathy and personal experience fuel creativity that resonates o…

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Mini: Mekanism’s New Values 4:14

2M ago4:14

4:14

Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future. Brought to you by Mekanism.…

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#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security 35:30

2M ago35:30

35:30

In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen,…

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The Future of Professional Relationships (ft. author Mo Bunnell) 27:31

2M ago27:31

27:31

In this thought-provoking episode of FUTUREPROOF., we sit down with Mo Bunnell, author of "Give to Grow" and an expert in business development and client relationships. Mo, who has trained thousands in his comprehensive business development system, shares actionable insights on how to deepen relationships and drive growth both professionally and pe…

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Challenging Leadership Myths (ft. Barry Conchie & Sarah Dalton) 29:59

2M ago29:59

29:59

Welcome back to FUTUREPROOF.! In today's episode, we're hanging out with Barry Conchie and Sarah Dalton, the dynamic duo behind the eye-opening book, "The Five Talents That Really Matter." Barry, a renowned leadership guru and New York Times bestselling author, alongside his partner Sarah, takes us on a deep dive into the genetic makeup of great le…

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#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed 36:32

2M ago36:32

36:32

In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience. 25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Ta…

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Mini: Do CMOs make the best CEOs? 4:53

2M ago4:53

4:53

Have you ever wondered if Chief Marketing Officers have what it takes to lead as CEOs? In this mini episode, we uncover four powerful reasons why CMOs might be the secret weapon for business growth and customer-centric leadership. Tune in to challenge the traditional executive hierarchy and discover new possibilities! Brought to you by Mekanism.…

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#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications 34:59

3M ago34:59

34:59

Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around…

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Leading Through Creativity and Inclusion (ft. Tamara Alesi, Mediaplus) 22:52

3M ago22:52

22:52

This episode of FUTUREPROOF. features Tamara Alesi, CEO of Mediaplus North America, who shares her profound insights on the intersection of creativity and technology in the media industry. With over two decades of experience, Tamara discusses her journey through the ranks to leadership, highlighting pivotal moments that shaped her approach to media…

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New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation 30:30

3M ago30:30

30:30

Have you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis. New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing …

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Can Whistleblowers Save Big Tech? (ft. Libby Liu, Whistleblower Aid) 29:40

3M ago29:40

29:40

In this compelling episode of FUTUREPROOF., Jeremy sits down with Libby Liu, CEO of Whistleblower Aid, to delve into the pivotal role of whistleblowers in maintaining transparency and accountability in both government and the private sector. Libby shares insights into the challenges and risks faced by those who dare to speak out and the comprehensi…

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#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch 47:39

3M ago47:39

47:39

Today on the Soul & Science podcast, we’re sitting down with Jacqueline Welch, Chief Human Resource Officer at the New York Times to get the inside scoop on what you as an employer can do to make a strong and effective team. In her role at the Times, she leads the organization's human resources team and oversees all aspects of talent acquisition, c…

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#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago 47:03

3M ago47:03

47:03

In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. Carlos has been working and developing this space for over 18 years as a leading research…

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Mastering the Art of Personalization (ft. author Zontee Hou) 26:29

4M ago26:29

26:29

In this enlightening episode of FUTUREPROOF., we dive deep with Zontee Hou, digital marketing consultant and author of "Data-Driven Personalization," into the nuances of creating highly personalized marketing experiences. Zontee brings her expertise from working with top brands and offers actionable insights into enhancing customer engagement throu…

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#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson 47:33

4M ago47:33

47:33

In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world. Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand departmen…

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Revolutionizing Pet Health with Telemedicine (ft. Mark Bordo, Vetster) 22:32

4M ago22:32

22:32

In this exciting episode of FUTUREPROOF, Jeremy dives into the transformative world of pet healthcare with Mark Bordo, CEO and Co-Founder of Vetster. As pet ownership reaches unprecedented heights, Vetster is at the forefront of revolutionizing how we care for our beloved animals. This episode explores the challenges and innovations reshaping pet c…

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The Future Optimist's Playbook (ft. Frederik Pferdt, author & ex-Google Chief Innovation Evangelist) 27:12

4M ago27:12

27:12

Join us on for an enlightening conversation with Dr. Frederik Pferdt, Google’s first Chief Innovation Evangelist and the visionary behind the transformative book, What's Next is Now. In this episode, we delve into the essential shifts needed to cultivate a future-ready mindstate, exploring the powers of radical optimism, curiosity, and empathy. Fre…

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The Future of Work: AI, Robotics, and Skill Development (ft. author Matt Beane) 30:41

5M ago30:41

30:41

Jeremy welcomes Matt Beane, a trailblazer in exploring the dynamic relationship between AI, robotics, and human labor. Beane, a seasoned researcher and the author of the new book "The Skill Code: How to Save Human Ability in an Age of Intelligent Machines," dives into the evolving roles of experts and novices amidst technological advancements. The …

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What Hostage Situations and Boardrooms Have in Common (ft. Chip Massey & Adele Gambardella) 32:54

5M ago32:54

32:54

In this gripping episode of FUTUREPROOF, host Jeremy dives deep with Chip Massey, an ex-FBI hostage negotiator, and Adele Gambardella, a seasoned crisis PR consultant. Together, they unravel the complex world of high-stakes negotiation and crisis management in their co-authored book, "CONVINCE ME: High-Stakes Negotiation Tactics to Get Results in A…

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#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison 41:47

5M ago41:47

41:47

In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome. Carrie sta…

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2024.05.25 - Sirus Hood @ Ants, Ushuaia Ibiza, Spain 1:30:49

5M ago1:30:49

1:30:49

2024.05.25 - Sirus Hood @ Ants, Ushuaia Ibiza, Spain by Sirus HoodKirjoittanut Sirus Hood

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When Will Women Get a Fair Shake? 36:38

5M ago36:38

36:38

In this captivating FUTUREPROOF. episode, Jeremy dives deep with legal scholars Naomi Cahn, June Carbone, and Nancy Levit, authors of Fair Shake: Women and the Fight to Build a Just Economy. They discuss the systemic issues causing the stagnation of progress for women in the workforce, challenging old-fashioned sexism with a fresh perspective on wo…

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Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022) 29:34

5M ago29:34

29:34

This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop. There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global bevera…

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OWYN CMO Julia Perez | Be In Love With Your Industry (2023) 29:43

6M ago29:43

29:43

This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023. Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and…

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The Power of Agility in Global Supply Chains (ft. Alan Amling) 30:53

6M ago30:53

30:53

Join us on FUTUREPROOF. as we dive deep with Dr. Alan Amling, a mastermind in supply chain transformation and digital disruption. From his early days loading packages to strategizing at the top tiers of UPS, Dr. Amling shares a wealth of insights on navigating the rapidly changing business landscape. We'll explore his latest book, "Organizational V…

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Election Integrity in the AI Era (ft. Neil Sahota) 33:40

6M ago33:40

33:40

In this episode of FUTUREPROOF., we delve deep into the world of artificial intelligence with UN AI Advisor Neil Sahota. We explore the pressing threats that AI technologies pose to the integrity of upcoming elections, discussing tactics such as fake news, deepfake content, and the role of social media bots in amplifying divisive narratives. Neil p…

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#70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen 40:48

6M ago40:48

40:48

In this episode, we look into the Soul & Science of starting a movement. Small actions done consistently can have profound effects on our lives. The real challenge is doing those things every day. Something the majority of us seem to have no issues doing almost everyday is complaining. While complaining about this, that, and whatever comes to mind …

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Mini: 5 Laws of New Business 4:24

6M ago4:24

4:24

Why do some pitches soar while others flop? Today, we talk about the secrets of successful client pitches with the five laws of new business. From strategic selectivity to post-pitch follow-ups, here are some of our best strategies for winning over clients. Brought to you by Mekanism.Kirjoittanut Mekanism and Jason Harris

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#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author 46:46

6M ago46:46

46:46

It’s easy to get lost in the details of those everyday small inconveniences – what’s for dinner tonight, that looming deadline, whether or not your joke landed in that meeting earlier. It’s also just as easy to switch our brains to autopilot when they get overwhelmed and disappear into social media or TV. And what about that narrator in our heads? …

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Mini: Repurposing Your Great Ideas 2:55

7M ago2:55

2:55

What do you do with a great idea that your client didn't want? Toss it? Or keep it? In today’s mini episode, we tackle the dilemma of rejected concepts. Discover how to transform these creative casualties into proactive initiatives that not only promote your business but also make a positive impact on the world. Brought to you by Mekanism.…

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#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins 47:19

7M ago47:19

47:19

This week on the Soul & Science podcast, we take a look at the power of culture and consumption. Take the rise of social media marketing as an example of consumption as culture. Companies have piggybacked on viral sounds, trends, and cultural moments from TikTok and Instagram as a way to promote their products. On the flip side, a seemingly clever …

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Mini: Why Unexpected Ideas Win 4:35

7M ago4:35

4:35

What’s the true value of breaking free from conventional marketing mediums? In this week’s mini episode, we delve into some unconventional branding strategies that made impactful results. Oatly's 'Oatmilkers' initiative in Minor League Baseball, Stoked Dispensary's clever ads in neighboring stores, and Adidas' liquid billboard in Dubai showcase inn…

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Unleashing AI's Potential in Language Learning (ft. Steve Toy, Memrise) 26:53

7M ago26:53

26:53

In this episode, host Jeremy Goldman explores the fascinating intersection of AI, education, and language learning with his guest Steve Toy, the CEO of Memrise - a renowned language learning app. Toy, who has an extensive background in technology, mobile apps, and artificial intelligence, shares his insights on the transformative power AI can have …

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#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel Group 49:51

7M ago49:51

49:51

At some point in their career, everyone has had to answer the dreaded interview question: “Where do you see yourself in the next five years?” You might have a well-scripted answer, but do you really know? This week on the Soul & Science podcast, we sit down with the founder and CEO of the Handel Life Coaching Group, Lauren Zander, to explore how we…

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The Future of Payroll & Payments (ft. Atif Siddiqi, Branch) 19:44

7M ago19:44

19:44

In this episode of FUTUREPROOF, we're diving into the fast-paced world of financial technology with Atif Siddiqi, founder and CEO of Branch. The company strives to revolutionize payment methods by offering instant, digital solutions that enhance worker satisfaction and promote financial wellness. Atif discusses how Branch aligns with emerging payme…

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Mini: Rules for a Rebrand 6:24

7M ago6:24

6:24

Ever wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transfor…

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Higher Ground: Ethics and Transformation in the Corporate World (ft. author Alison Taylor) 33:08

7M ago33:08

33:08

In this episode, we dive deep with Alison Taylor, a clinical associate professor at NYU Stern, focusing on the organizational aspects of corporate responsibility and ethics. Drawing on her vast experience and research, Alison's new book "Higher Ground" explores the ethical quandaries businesses confront in today's complex world. We'll unpack how le…

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#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge 41:40

7M ago41:40

41:40

Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. So how can an …

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Mini: Winning PR Strategies 4:39

7M ago4:39

4:39

How crucial to your brand’s success is PR really? Today, we’re talking about the four main reasons you need to invest in your PR strategy. Amplified media coverage for faster brand recognition, improved website traffic and SEO, strategic crisis management, and solidified thought leadership; these aspects are vital for enhancing your brand’s visibil…

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#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs 44:10

8M ago44:10

44:10

What’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content. He provides oversight and mentorship for all aspects of content on GIPHY, including partner co…

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Mini: Navigating AI 5:55

8M ago5:55

5:55

We all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? This week, we’re breaking it down. Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. Generative AI accelerates creative work by…

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