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The eCommerce Money Map Podcast

Salim Omar, Shawheen Amirkhizi

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The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
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A podcast seeking to celebrate the many facets of the American Muslim experience. The goal of the show is to highlight and focus on unique and interesting personalities from both within and without the American Muslim community, and engage them in what will hopefully be a worthwhile and invigorating conversation not only for the guests, but also for listeners. Essentially, a long form interview format that’s meant to flow organically.
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**Opening Segment** - Introduction of special guest Dylan Jahraus and her million-dollar Etsy success - Dylan's background in corporate eCommerce and transition to Etsy business owner **Etsy Empire: From Corporate to Craft** - The unexpected journey to starting an Etsy shop after a move to San Diego - Applying corporate principles to entrepreneursh…
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After a bit of a hiatus due to busy schedules, Parvez and Omar are honored to be joined by Imam Jihad Mustafa, Founder of the Qawwamun Retreat. This was a wide-ranging conversation with Imam Jihad discussing how socially conscious Hip-hop brought him to Islam, how today's Zeitgest and pop culture has engendered a crisis of defining and exemplifying…
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**Unlocking E-commerce Success with Emma Tamir** - Introduction of Emma Tamir and her copywriting expertise - The challenge of increasing competition and content creation in e-commerce - The significance of genuine connection and understanding in brand-consumer relationships **Crafting the Perfect Customer Avatar** - The importance of knowing your …
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**Opening Segment** - Salim Omar introduces Dr. Owais Amin, an expert in Amazon FBA, PPC, and SEO. - Owais shares his transition from a medical background to becoming an Amazon FBA specialist. **Diving into Amazon FBA Success** - How demographics and digital nomad lifestyles influence Amazon FBA strategies. - Discussion about the typical profile of…
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**Exploring Global E-Commerce Opportunities** - Stef Van Boekel shares his vast experience in international business - Discusses the importance of e-commerce businesses thinking globally - Emphasizes the vast market potential in Europe, with higher average spending per person compared to other regions **Navigating International Commerce Challenges*…
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Closing out the blessed month of Muharram, Parvez and Omar are back for a timely and important discussion about Muharram, the Day of Āshūrā, and the events of Karbala from a Shīʿī perspective. This is a deep dive into Shīʿī readings of early Muslim history and the centrality of the Ahl-al Bayt (The Household/Progeny of the Prophet Muhammedﷺ) and sp…
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**The Global Journey of Digital Payments and Beyond with Lisa Nestor** - Lisa Nestor's journey from rural financial systems in West Africa to Chief of Strategy at Airtm - The mission-driven ethos of Airtm in providing digital dollar access - Cultural brand development and exceptional customer support as differentiators **Competing in a Crowded Mark…
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A special discussion for the Haj and Eid-ul Adha season, Parvez and Omar are joined by returning guest Dr. Ali Ataie. The show dives deep into the Prophet Abraham(as) in the monotheistic scriptures/traditions, including Abraham's service of sacrifice, the innumerable blessings bestowed to Abraham and his covenant with God. The conversation then exa…
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**Mastering eCommerce**: - Introducing Jessica Coster, an eCommerce and email marketing strategist - Her background: 20+ years in retail, owning a boutique, and running a seven-figure eCommerce store - Importance of knowing enough about every aspect of your business to make informed decisions **The Pillars of Growth**: - The fundamental importance …
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**Opening Segment** - Introduction of Molly Ruland, CEO and founder of HeartCast Media - HeartCast Media's focus on personal branding and quality podcast production **The Importance of Authenticity in Content Marketing** - The critical role of authenticity in the age of AI - Content marketing as a true reflection of human input - Cost-effectiveness…
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For the show's 150th episode Parvez & Omar are joined by the second guest ever to appear on the podcast, Zahra Billoo , Civil rights Attorney and Executive Director of the Council on American-Islamic Relations San Francisco Bay Area (CAIR-SFBA). Zahra brings her years of tireless Civil Rights work and activism to bear as she discusses the recent pr…
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**Captivating Conversations with James Bond** - Introduction of James Bond, behavioral management specialist with 30 years of experience - Discussion on the powerful concept of 'Brain Glue' and its application in business - How famous figures like Kurt Cobain and Warren Buffett utilized brain glue in their careers **Crafting Unforgettable Brands wi…
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Parvez and Omar are truly honored to host Dr. Mohammad Subeh who just returned from a five week medical mission to the Gaza Strip, specifically the Rafah Crossing to the south. Dr. Subeh shares his background born to a Palestinian refugee family living in Kuwait and then forced to flee overnight at the start of the First Persian Gulf War and invasi…
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Here is an episode that's been a few years in the making! We finally had the privilege of sitting with Dr. Jihad Saafir of Islah LA to discuss his background, academic training, as well as the remarkable and pioneering work that Islah LA and Islah Academy are doing to serve the community in South Los Angeles. As you've come to expect from the podca…
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It's not too often that you come across a Silicon Valley raised and Dar-ul-Uloom trained Imam but that's exactly who joins Parvez and Omar to kick-off the blessed month of Ramadan. Imam Tahir Anwar, Imam of the South Bay Islamic Association and Lecturer at Zaytuna College returns to the show! This time around the discussion includes a deep dive int…
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Parvez and Omar are honored to be joined by Shaykh Jamaal Diwan, co-founder and Resident Scholar at The Majlis. This was a wide-ranging conversation with Shaykh Jamaal discussing his personal journey connecting with his faith, his studies at Al-Azhar University, and the principles underlying The Majlis. Beyond his personal journey the conversation …
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For our first episode of 2024 we present an interview conducted during our trip to Chicago with Dr. Hooman Keshavarzi, Founder and Executive Director of Khalil Center. Dr. Keshavarzi discusses his journey connecting with his faith, becoming a clinical psychologist, and how he integrated his studies in Islamic theology and spirituality towards creat…
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We are back to close out 2023 and continuing our discussions on Palestine, this time through the prism of the Civil Rights struggle in the United States. Professor Michael Fishbach joins us to discuss his 2019 book Black Power and Palestine: Transnational Countries of Color. Professor Fishbach chronicles how Black Power activists and others in the …
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We are deeply honored and privileged to be joined by the eminent historian and perhaps leading academic on Palestine in the United States, Professor Rashid Khalidi. Dr. Khalidi discussesed his new book The Hundred Years' War on Palestine: A History of Settler-Colonialism and Resistance, 1917-2017 which chronicles his personal and ancestral connecti…
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We are back to discuss the ongoing crisis in Palestine, this time focusing on the one-sided and ideologically motivated media coverage. To offer his analysis and perspective, and discuss the possible factors that may change that status quo, we are joined by The Intercept's veteran journalist Murtaza Hussain. About Murtaza Hussain Brooklyn-based jou…
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We had the pleasure of sitting with Dr. Ussama Makdisi, Professor of History at the University of California Berkeley for a detailed, highly enlightening and impassioned discussion of the history of the Palestinian struggle. Dr. Makdisi masterfully contextualizes what is happening right now in Palestine within the broader history of the Western col…
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10/3/2013 - 10/3/2023 Parvez gets on mic to ruminate on 10 years of the podcast, its genesis, mission, accomplishments, pitfalls avoided, and future plans. We are immensely proud and grateful for these past 10 years but we could not have done it without you, our listeners! Thank you for your continued support, feedback, and for sharing the show. We…
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We continue making our way through our Chicago recordings with a very special conversation about Palliative Care, a topic that is hardly discussed in the Muslim communities but can impact the lives of young and old alike within the community. Palliative care specifically deals with relieving serious health-related suffering, be it physical, psychol…
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Next stop in Chicagoland takes us to Skokie where Parvez and Omar had the honor of sitting with author, educator and school administrator, Habeeb Quadri. We had an in-depth conversation about his experiences growing up in Chicago, what inspired him to become an educator, and his journey from teaching inner city schools in Detroit and Chicago to ser…
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Next stop on Parvez & Omar's Chicago sojourn is the beautiful CAIR offices on historic State Street in downtown where they had the privilege of sitting with Ahmed Rehab. Ahmed's ability to articulate a clear and convincing analysis of contemporary social and political issues while maintaining a fidelity to Islam's normative teachings and practices …
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[00:01 - 11:34] Creating Equal Access to Information and Tools on the Web • Amber Hinds on being the Founder & CEO at Equalize Digital • Defining website accessibility and how it increases potential audience, improves SEO, and reduces operational costs • Worldwide laws requiring website accessibility (ADA, EAA) • Accessibility should be incorporate…
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Parvez and Omar have the opportunity to sit with Shaykh Amin Kholwadia and learn about his lifelong journey towards Islamic scholarship, from childhood, schooling, coming to America, and ultimately, the establishment of Darul Qasim, an institute of traditional Islamic higher learning headquartered in the Glendale Heights suburb of Chicago. About Sh…
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[00:01 - 01:10] Opening Segment Salim Omar, CPA introduces Manuj Aggarwal to the show! Manuj Aggarwal started as a factory worker and went on to become an elite technology consultant and business mentor He is recognized as one of the top 500, global thought leaders in AI and startups by Brain Z magazine [01:11 – 07:43] Achieve Success And Reduce St…
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[00:00 - 08:00] SEO Best Practices for e-Commerce Brands • Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy • Best practices should be tailored to each website, vertical, and industry • Google has become better at understanding the intent of a query • SEO should be seen as an experiment; tests should be don…
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We are joined by Umair Haseeb. They discuss his family background, growing up in Chicagoland, the spark that led to his spiritual awakening, and his studies towards Islamic scholarship abroad. About Umair HaseebUmair Haseeb formally studied Arabic, the basics of Islam, and Quran in Chicago, which lead him to move to Morocco and Sahara to pursue a f…
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[00:00 - 09:33] Discover How to Take Your Brand to the Next Level • Sandy Dedeian on helping e-commerce brands get discovered and scale to seven to eight figures • Brand personality is important in today's environment to stand out from the competition • Start from the value and vision, then work on the brand visuals and tone of voice • Brand person…
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We visited the Stanford University campus to sit with Professor Adnan Zulfiqar to discuss his journey and his work in the fields of law, history and religion, as well as some of the research he is currently doing in the areas of criminal law & procedure, Islamic jurisprudence, and rule of law in the Global South. We found Adnan's experiences to be …
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[00:01 - 10:26] Developing a Mindset to Consistently Make Five Figures a Month • Jeanne Omlor on being a business strategist and online business coach • The first step to scaling any business is mindset: setting huge, ambitious goals • Neutralizing emotions is key to success: don't do negative emotions • Having a big hairy audacious goal (BHAG) is …
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[00:01 - 01:10] Opening Segment Salim Omar, CPA introduces Adam Lean to the show! Adam Lean is a former accountant, turned two-time entrepreneur who built, scaled, and sold two businesses He is the CEO of TheCFOProject.com [01:11 – 07:43] Improving Revenue, Profit, and Cash Flow With A CFO Most businesses owners rely on their accountant or bookkeep…
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[00:01 - 06:19] ClickBank's E-Commerce Expert Shares Strategies to Scale Your Brand Laura Lee on unlocking new sales channels with affiliates Affiliate marketing is an umbrella term with many different strategies Promote your business in exchange for a reward through affiliate marketing How performance affiliates drive traffic to a designated landi…
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Parvez and Omar return from a short post-Ramadan hiatus and meet with Shaykh Jabir Tarin to discuss his path as a young man to scholarship, his work in the growing and important field of Muslim mental health and counseling, as well his involvement with the Halal Food Standards Alliance of America (HFSAA). About Shaykh Jabir Tarin Shaykh Jabir Tarin…
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[00:01 - 00:56] Opening Segment Salim Omar, CPA introduces Uday Ranpara to the show! Uday Ranpara is the promoter and director of multiple firms Finding the right talent is a significant challenge [00:57 – 10:44] Finding The Right Talent: Benefits Of Outsourcing For Accounting Firms The benefits of outsourcing include cost savings, access to the ri…
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[00:01 - 04:18] Opening Segment Hemant Varshney is a top producer, senior executive with 14+ years of expertise in various fields He hires mid-tier/mid-career folks to work directly with team members and deliver the best service possible [04:19 - 08:55] Balancing the Math Equation The balancing act between onboarding too quickly and providing the b…
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[00:01 - 01:40] Opening Segment Salim Omar, CPA introduces David Safeer to the show! David Safeer is a globally recognized expert in cash flow maximization Cash flow is key even for profitable companies, and there are always ways to make it better [01:41 – 11:58] Breaking Down Barriers To Cash Flow Mindset is the biggest issue in cash flow manageme…
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[00:01 - 06:41] Opening Segment Automated workflows can save an organization time, time that can be reinvested in other ways Making the switch from corporate America to starting his own business was a huge adjustment for Jamie He surrounded himself with people who were smarter and more efficient than him [06:42 - 13:31] How One Entrepreneur Used Au…
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[00:01 - 01:44] Opening Segment Salim Omar, CPA introduces Wendy Barlin to the show! Wendy grew her practice from $100K to over $1M in 11-12 years How she transitioned from having a physical office to a virtual firm [01:45 – 10:12] Embracing A Results-Oriented Model Moving her business to a remote work model, which allowed for more flexibility and …
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[00:01 - 06:22] Opening Segment Focus on search engine optimization and driving quality traffic for startup e-commerce businesses Joe has 19 years of experience, authored books, and worked for agencies, freelanced, and owned his own agency Planning is crucial for new businesses in terms of niche selection, platform choice, website structure, and ma…
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[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Scott Bywater to the show! Scott is a sought-after marketing copywriter and creator of the Simple Email ROI system He discusses email marketing and using copy in the right way to turn email lists into booked calendar appointments and more revenues [01:32 – 11:29] Turning Email Lists Into Bo…
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[00:01 - 06:42] Opening Segment Allen's entrepreneurial background in the restaurant and apparel sectors The importance of perseverance and treating your profession as your own business Suggestions on selecting a generic corporate name to avoid issues opening a bank account [06:43 - 13:16] Controlling Expenses and Payment Technologies for Small E-c…
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[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Tyler Horsley to the show! He founded his own company called, “Nuclear Networking” His advice for growing a business or accounting firm is to understand your identity and be able to explain what you do in less than 10 seconds [01:32 – 11:29] Building A Successful Organization Internal commu…
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[00:01 - 04:56] Opening Segment Insights from Drew Blumenthal, a marketing expert with experience working with numerous agencies and Fortune 500 businesses The exponential growth of digital marketing and its increased competitiveness during the pandemic The importance of analyzing what the competition is doing and figuring out what people are searc…
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Parvez and Omar are joined by Ustadha Hosai Mojaddidi, as they discuss the challenges (and joys) of raising Muslim children. She shares some of her own experiences growing up in the San Francisco Bay Area and also offers insights about how to instill a love of the Deen and a strong Muslim identity in our children. About Ustadha Hosai Mojaddidi Hosa…
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[00:01 - 01:20] Opening Segment Salim Omar, CPA introduces Jason Barnard to the show! Jason is an author and digital marketing consultant who specializes in brand sales and knowledge panels He has spent 10 years figuring out how to educate and how to manage your brand on Google [01:21 – 14:56] Controlling Your Brand SERP Corroborating this informat…
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[00:01 - 09:25] Opening Segment Introduction to Aaron Ahuvia as a marketing and research psychology expert Definition of brand love as the same neurological processes as romantic or family love Strategies for increasing brand love, such as creating emotional connections, providing exceptional customer service, and being authentic [09:26 - 17:36] St…
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Parvez and Omar are joined by Shaykha Muslema Purmul, co-founder and Religious Director at The Majlis. They discuss her family’s journey from Afghanistan to Southern California, as well as her motivations to pursue her religious studies at Al-Azhar University, and the work she is doing today as Religious Director at The Majlis. About Muslema Pumul …
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