Crafting a Brand Persona that Resonates with Sandy Dedeian

The eCommerce Money Map Podcast

[00:00 - 09:33] Discover How to Take Your Brand to the Next Level

• Sandy Dedeian on helping e-commerce brands get discovered and scale to seven to eight figures

• Brand personality is important in today's environment to stand out from the competition

• Start from the value and vision, then work on the brand visuals and tone of voice

• Brand personality may revolve around the founders’ stories and personalities

[09:34 - 21:21] How Small Businesses Can Use Personality to Sell Products

• Smaller businesses should tie the brand persona to the founder's personality

• There are always other ways to tell the brand story without showing your face

• Content needs to be tailored for each platform; learn to repurpose and edit

• See the links below to connect with Sandy Dedeian

Quotes:

“We live in an era where every single product has been created and in order for you to succeed with the product that you created, have a brand personality. You don't have to reinvent the wheel, you just create a product that's similar as any other product, but when you inject some personality into it, it just becomes something else.” - Sandy Dedeian

“There's always some way of telling a story or showing behind the scenes of how the product is made. But it's always more powerful when the owner is out there and showing the whole thing by themselves.” - Sandy Dedeian

Connect with Sandy by following her on Instagram, Linkedin, and Tiktok @SandyDedeian and joining her Slack Community!

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!

Thanks for tuning in; we’ll see you next time!