Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!
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A podcast where we talk about all things online marketing - increasing your website traffic and converting that traffic into leads and sales.
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1
How To Grow and Scale Your Business Through The Power of Systems with David Jenyns
31:36
31:36
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31:36
In this episode, I talked to David Jenyns, as he unveils the secrets to achieving unprecedented growth and scalability for your business through the transformative power of systems. With years of hands-on experience and a track record of success, David will guide you through practical and actionable steps that have the potential to revolutionize th…
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89 - Buying an existing online business? Here's what you need to know with Jaryd Krause
44:57
44:57
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44:57
In this episode, I interviewed Jaryd Krause and we talk about the due diligence side of buying an online business.
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A No-Brainer Way to Increase Ecommerce AOV and LTV with Kiril Kirilov
30:46
30:46
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30:46
Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money. Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase …
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Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski
21:06
21:06
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21:06
Do you struggle to maximize customer acquisition for your SaaS company through paid advertising? Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode. Aaron talks through the ad strategies his company uses to generate more qua…
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Boost Your Revenue through Clear-Cut Ecom Marketing Attribution with Chris Mercer
43:48
43:48
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43:48
In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on. Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce. Chris also shares his company’s best measurem…
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Conversion Rate Optimization Tactics with Justin Christianson
37:17
37:17
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37:17
While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients. Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice. Justin shares…
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Mats and Marketing: Ecom Lessons from a Yoga Doctor Turned Highly-Acclaimed Marketer
37:43
37:43
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37:43
Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry, to show us how setting your own business breakthroughs is possible. Alanna and I talk through her journey t…
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Scale Your Ecommerce Store the Badass Way With Jessica Totillo Coster
45:17
45:17
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45:17
Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive. Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a …
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IOS 15’s Impact on Attribution and Tracking
15:39
15:39
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15:39
Is iOS 15 really the death of attribution and tracking? For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers. I also share how you can gain a significant advantage over your competitors from this update. Find out how you can get ahead by tuning in now! Episode Highlights: 1.Introduction [00:00] 2. Th…
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Improve Your Customer Retention Through SMS and Email Marketing With Jimmy Kim
44:04
44:04
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44:04
Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches. Today, I have with me the best person to consult on this important subject - Jimmy Kim, CEO of the email and SMS marketing platform, Sendlane. Jimmy gives his takes on marketing challenge…
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Automated Sense of Urgency: Increasing Customer Conversion with Deadline Funnel
39:57
39:57
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39:57
Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear. So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity? Today, I have Jack Born, founder of Deadline Funnel, to discuss the…
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Shopify-Powered Sales Machines: Setting Your Ecom Store Up for Success
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30:03
While putting up a Shopify store is not rocket science, making your shop and products stand out can be very difficult. In today’s episode, I have Chase Clymer who co-founded Electric Eye, a company that helps businesses thrive by turning strategic design, development, and marketing decisions into Shopify-powered sales machines. Chase shares with us…
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Crafting Ads That Convert: What Ecom Brands Need To Know About Revenue-Generating Ads
23:21
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23:21
Today’s Ecommerce Insights episode focuses on creating top-performing ads. As an ecommerce brand looking to turn cold traffic into warm leads, a carefully crafted ad that considers both the creative and data is key. Creative advertising expert Lauren Schwartz positions her strategies as the ‘creative that drives the click’. She helped personal care…
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88 - What You Can and Can't Say In Your Google Ad Copy - We Talk All About The Legal Aspects Of Ad Copy
43:23
43:23
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43:23
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What Ecom Can Learn from this Media Buyer Who Achieved 20x Growth with Petar Mitrovic
30:14
30:14
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30:14
While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries. I have one such man with me in today’s episode. Petar Mitrovic is an independent media buyer who has worked with over 50 clients in the past 9 years. He brings into…
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Multiply Your ROIs with Conversion Funnels and Strategic Ad Budgeting with Josh Marsden
24:09
24:09
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24:09
A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. For today’s episode, I have marketing expert, entrepreneur, and ARM5 Formula CEO Josh Marsden to share with us his approach to getting lead…
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Why Data Mining and Ad Tracking is the Key to Scaling Your Ecommerce Business
38:05
38:05
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38:05
Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your advertising investments is to learn how to use data to direct your business strategies. In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital…
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Are You Making These Deadly Mistakes with Facebook Ads? with Bill Pescosolido
36:31
36:31
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36:31
Cold traffic is an altogether different animal from warm traffic. When you want to run Facebook ads, using the same offer and messaging you use with warm traffic won’t convert. In today’s Ecommerce Insights episode, I have back Bill Pescosolido from The Lido Agency. This time he’s going to walk us through his process for helping small businesses sc…
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87 - Selling on Amazon Australia and How The Amazon PPC Platform Works
39:07
39:07
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39:07
Chris Thomas and I discuss the opportunity on Amazon Australia right now. We also discuss how the Amazon PPC platform works and strategies to make it successful.
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How Data Analytics Can Help With Your Ecommerce Strategies with Raj Sheth
27:52
27:52
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27:52
An essential aspect of every ecommerce website is data analytics. Without it, it will be difficult to measure and boost the ecommerce site’s revenue. In this episode, we discuss the data that comes into ecommerce sites such as trends, customer preferences, buying patterns, and several other metrics. Raj Sheth, Founder and CEO of Flydata.com, talks …
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What are GCLIDs and how important are they to your marketing? You may have heard about GCLIDs or Google Click IDs, but aren’t entirely sure what they do and their impact. Which is why I’m dedicating this entire episode to everything about GCLIDs. At the end of this, you’ll know whether they’re important to you, what’s their impact on your bid strat…
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The Truth About Real-Time Data & When Do You Really Need It
16:28
16:28
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16:28
Is real-time data always better than delayed data? Facebook, Google, and Amazon are now providing conversion data. But getting data quickly is not actually the best in every situation. And when you feed that data into your ad platform and let the A.I. optimize your campaign, well, things may not turn out the way you hope. The truth is there are iss…
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Launch Titans’ Ad Buying Journey to $1B in Revenue with Anthony Accetturo
30:01
30:01
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30:01
Launch Titans is a full-service digital marketing agency providing end-to-end service for all the major platforms. CEO Anthony Accetturo comes in to talk about his agency and process and strategies that resulted in over a billion dollars in revenue online. Having spent 16 years ad buying, Anthony knows what he’s talking about whether it's Facebook …
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Combining Data & AI to Create Winning Ecommerce Experiences with Raj De Datta
25:14
25:14
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25:14
Are you providing the ‘wow’ customer experience that leads to big wins? In our digital-first world, you stand out by creating exceptional digital experiences. Bloomreach CEO Raj De Datta, joins me today as he talks about what pushed him to start his company and later on write his upcoming book, The Digital Seeker. Find out why merely serving the tr…
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Turning Data Into Action
24:05
24:05
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24:05
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Get the Wicked Reports Playbook here (https://help.wickedreports.com/the-wicked-reports-playbook) Gathering data and getting insights are both useless if you don’t take action. Today’s Ecommerce Insights podcast is near and dear to my heart. Having spent 20,000 hours …
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iOS 14.5 Impact on Facebook Measurement
36:21
36:21
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36:21
What’s really going to occur when the iOS update rolls out? For today’s Ecommerce Insights episode, I’m going to clear up all the confusion and explain a few of the things that are going to happen. Then I’ll share with you the opportunities where you can get a massive edge over your competition. Want to know how you can get ahead? Listen to this ep…
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Club EarlyBird’s Data-Driven Process for Crushing Conversions to Constantly Be Sold Out
28:03
28:03
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28:03
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Club EarlyBird Website (https://www.clubearlybird.com/) Not having inventory because you’re always sold out is a great problem to have. This is the problem being faced by Chuckie Gregory who has achieved amazing success with just a single product. In today’s show, Chu…
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Facing the Behemoth: Should Ecommerce Brands Sell On Amazon?
39:48
39:48
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39:48
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Robin Gaster Website (https://robingaster.com/) There’s no denying the scope and reach of Amazon. It is a behemoth in the online space. With 125 million Prime members, selling on Amazon is a tempting opportunity. But we’ve seen how Amazon can easily undercut its own s…
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Behind the Scenes with ClickFunnels - Media Buying, Emails, Attribution and More
26:55
26:55
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26:55
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) ClickFunnels Website (https://www.clickfunnels.com/) Want to know how the big players crush their marketing? Every business knows that it’s key for them to get their marketing right so that their company can grow and scale. It takes a lot of testing. But what if you c…
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86 - Listener Question: "I am a Chiropractor and my Facebook Ads are getting bad results. What should I do?"
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In this quick tip episode, we are answering YOUR questions. So today's question is "I am a Chiropractor and my Facebook Ads are getting bad results. What should I do?" Be sure to listen to this episode where I discuss the best strategy for any type of local business.
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MarTech + Data Modern Marketing from the Eyes of ChiefMartec.com's Scott Brinker
32:32
32:32
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32:32
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Marketing is a truly powerful revenue lever. What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business. I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world o…
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What It Takes to Become A Killer Facebook Ad Agency with Spotlight Social
34:46
34:46
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34:46
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Spotlight Social Advertising Website (https://www.spotlightsocialadvertising.com/) Grab Spotlight Social’s Facebook Ad Guide (https://www.spotlightsocialadvertising.com/pdf/) Download the iOS Checklist (https://www.spotlightsocialadvertising.com/ios/) Growing a busine…
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85 - Lessons From Creating and Scaling an Figure eCommerce Brand from Scratch with Owen Bolwell
54:16
54:16
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54:16
Owen Bolwell started his eCommerce business on his kitchen table and has grown it into mulptile countries. In this episode, we discuss his lessons and how he has managed to achieve such growth and success
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Pro-Tips for Making Facebook Ads That Turn Cold Traffic Into High-Paying Clients
35:01
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35:01
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) The Lido Agency Website (https://thelidoagency.com/) Getting the most out of your Facebook ad is key to making sure you’re making money. Otherwise, you’re just spending your profits away. This means you want more high-value leads, lower CPAs, increased brand awareness…
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84 - Takeaways from a 15,500% Ecommerce ROI with Andrew Faris.
54:01
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54:01
Andrew Faris purchased, grew and sold an eCommerce business in just over 2 years, earning his a 15,500% ROI. We discuss his key lessons in succeeding with eCommerce as well as the lessons he has learned from his mistakes along the way. So many valuable insights are shared in this episode. Not to be missed.…
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Mini Masterclass on YouTube Video Advertising with Tom Breeze
51:03
51:03
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51:03
As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience. But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some. Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategi…
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83 - Lessons From Creating and Selling a 7 Figure eCommerce Brand with Mike Jackness
34:09
34:09
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34:09
Mike Jackness is a veteran in the eCommerce world. In this episode we discuss his lessons from building, growing and ultimately selling one of his eCommerce brands. We discuss this process from start to finish and how he is applying his lessons going forward.
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82 - What You Need To Know About The Apple iOS14 Update and It's Impact On Facebook & Google Ads with Scott Desgrosseilliers From Wicked Reports
48:31
48:31
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48:31
The latest Apple iOS 14 update is going to have a MASSIVE impact on digital advertising. In this episode, Scott Desgrosseilliers and I discuss the extent of the impact, and importantly, what steps you need to take to prepare.
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Ecommerce Subscription Pricing with Patrick Campbell
34:27
34:27
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34:27
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Pricing is probably not the sexiest conversation you can have with your customers. It’s uncomfortable. It’s awkward. But it’s also imperative. As if talking about it isn’t uncomfortable enough, even knowing how to price your product right is a challenge that every oth…
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How This Marketing Mastermind Helps Scale Startups Quickly to $100M with Greg Head
31:29
31:29
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31:29
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Greg Head Website (https://greghead.com/) Gregslist Website (https://gregslist.com/) Reaching great growth moments in a business, whether you’re an ecom or a SaaS startup, is an amazing experience. But growth isn’t easily attained as we have seen other companies who h…
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81 - Facebook Ads vs YouTube Ads - Which One Should You Use with Andrea Vahl
49:52
49:52
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49:52
Andrea Vahl and I go head to head discussing Facebook Ads vs YouTube Ads. We talk about the differences in each platform and how you should decide which platform to advertise on.
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